In their article “New Media Hot Ad:tech Topic” (DM News, 11/10/08, p. 2), Dianna Dilworth and Mary Hurn write: “As Web sites become less important than a Facebook page and Twitter entry…”
Web sites are LESS important than having a Facebook or Twitter account?
Since when? Says who?
Were Dilworth and Hurn high when they wrote that sentence?
Or did they mean to say it?
I agree that social media has become the hot marketing topic of 2008 … and is undeniably growing in importance.
But if Dilworth and Hurn truly believe that having a Twitter account is — for the average DM News reader — actually more important than having a company Web site ….
Then they need a refresher in Marketing 101 … Journalism 101 … or both.
On the other hand, if they are right — then perhaps I should be sitting in a rocking chair on the front porch of the Old Marketer’s Retirement Home.
Soclal media. A valuable addition to the online marketer’s toolkit? Yes.
More valuable than web sites?
Not hardly, ladies.