August 22nd, 2008 by Bob Bly
One of my e-newsletter subscribers, BL, wrote me the other day with a question:
“I was wondering, in today’s Web 2.0 world, what I can do to write great copy? I feel like today’s world of podcasts diminishes my copy. How can one succeed in today’s landscape? I’m an aspiring copywriter and could use any advice I can get.”
What would be your advice to BL?
A. Continue to write great copy using the proven principles of persuasive direct marketing and you will be successful and in demand.
B. Combine a mastery of traditional marketing with web 2.0, social networking, and other new media techniques to rise to the top of the game.
C. Become a blogger, podcaster, viral video expert, SEO copywriter, or web 2.0 guru. Forget traditional freelance copywriting. Copywriting as we know it is dead as the dinosaurs.
Be careful in your answer. BL is genuinely confused and uncertain. He is a real person and really needs our guidance at this early stage of his career.
And thanks in advance for helping him!
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