Comments on: Help BL Become an A-List Copywriter

By: Bookmarks about Techniques

Bookmarks about Techniques — Sun, 18 Jan 2009 21:30:37 +0000

[...] – bookmarked by 4 members originally found by ivebeen12forever on 2009-01-11 Help BL Become an A-List Copywriter http://bly.com/blog/general/help-bl-become-an-a-list-copywriter/ – bookmarked by 3 members [...]

By: Recent Links Tagged With "dead" - JabberTags

Recent Links Tagged With "dead" - JabberTags — Tue, 30 Dec 2008 06:34:37 +0000

[...] by bobfinch on Sat 27-12-2008 NYT/CBS Poll: A Dead Heat Saved by Veggito1117 on Tue 16-12-2008 Help BL Become an A-List Copywriter Saved by infofranco83 on Mon 15-12-2008 Dead or Alive? Saved by Fi1618 on Tue 09-12-2008 [...]

By: Internet Marketing Archives» Blog Archive » 'Help BL Become an A-List Copywriter' by Bob Bly

Mon, 25 Aug 2008 18:47:01 +0000

[...] Help BL Become an A-List Copywriter… [...]

By: Dan

Dan — Fri, 22 Aug 2008 19:38:55 +0000

BL should learn and master copywriting. Master all the old tactics and try to use them to create new tactics.

BL should find that marketing his services… he will use web2.0, use blogs, perhaps create a podcast, etc…

I am not just a copywriter, but a business owner… and blogs, podcasts, web2.0, social sites, etc… are used as traffic generators. Use those methods to build a relationship… drive the prospect to a sales letter where you sell them on your service.

So “traditional” copywriting is what needs to be mastered… A is the answer… all the rest come from A.

By: Louis Burns

Louis Burns — Fri, 22 Aug 2008 18:01:12 +0000

It sounds like BL needs to clarify his goals a bit.

He’s got “write great copy” and “succeed in today’s landscape” as stated outcomes. Who does he want to write great copy for? How does he define success? Working for a top publisher? Having his own business? Lifestyle design a la 4 hour work week? Once he gets more clarity in those areas, he’ll mostly have answered his own question.

It’s no secret that to write great copy you need to learn from the masters. That involves studying and integrating things that worked well in the past as well as testing everything. You can speed that learning curve up by getting mentoring. I’ve always heard A listers also invest in cross training with things like fiction writing or NLP.

By: Stacey

Stacey — Fri, 22 Aug 2008 15:54:31 +0000

B) Combine a mastery of traditional marketing with web 2.0, social networking, and other new media techniques to rise to the top of the game. Great copy is copy that persuades your target audience to buy. Great traditional marketing and web marketing are not exactly the same. The techniques are not ALWAYS similar. When you are marketing to an audience, follow the successful techniques of the writers writing for that audience. If you see the same copy over and over, chances are, it’s because it’s working. Watch him or her; learn that guy’s technique. A great traditional copywriter is not necessarily a great web copywriter. Master both and understand their differences. We may not love podcast writing, but if it’s working, what we want doesn’t really matter. Learn what works!

By: Gerold Braun

Gerold Braun — Fri, 22 Aug 2008 15:13:39 +0000

I would go with A) and know enough about B) and C) (B an C because you are forced by customers to play the bs-bingo) Said that, I would say that a blog would help. Help to proof you are part of the in-crowd, to feed Google and to show your writer-skills – in short: a blog for your online-marketing.

Especially with A) i recommend for a writer to write letters (direct mailing) to the target-customer with a real offer.

By: dianacacy

dianacacy — Fri, 22 Aug 2008 13:50:07 +0000

First of all, I’m still in my early stage of my career and trying to learn all I can to become an A-list writer. I’m serious about it – quit my day job and took the plunge into it full time, even though my resources were not built up to the point to make it a “safe” move by most standards. If I waited for that, I’d never do it. So, I probably need this advice too.

But I started with A and have been working on B. Slowly, but steadily adding a new ability as I go along.