September 5th, 2008 by Bob Bly
In my long copywriting career, I must have come across two dozen “formulas” for writing copy.
The most famous one is AIDA (attention, interest, desire, action). There was another one called Star Hook Chain, though I can’t remember that that meant. As for the other copywriting formulas, the rest have largely faded from my mind. And that’s where you can help me and other readers of this blog interested in writing persuasive copy.
Can you, in a comment on this post, share with us any of the lost copywriting formulas — perhaps one you use yourself, or maybe just one you remember?
My recollection is that most of those old formulas made a lot of sense, and all copywriters today could profit from them — if only we knew what they are.
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