Yes you are right; today’s young marketers are not in touch with these things… Its good that someone like you is taking trust.

Thanks,
Mar

I am shocked that your audience didn’t respond well to your offline strategies. I have to say you are the main reason I started to take Freelance Copywriting seriously. I have been marketing my business online for the past few years, learning as I grow. However, I sent out a simple postcard mailing(100) despite the fact that about 10 or so came back. So, 90 cards got delivered. As a result of that mailing, I got 5 Conversions. The mailing was just to get my prospects to take advantage of a Free 45 Minute Internet marketing consultation. And 2 of them are hot leads.

And I am a “young” marketer (28). I know I still have a lot to learn. But I know that it is really difficult to close a $5,000 sale over the Internet. These “young” marketers need to understand that they should use their website as a Lead Generation tool and use offline tactics to close the sale. But, who am I to say?

Internet marketing is great, but the fundamentals of all marketing come from the direct mail and direct response ads that great minds tested and used for 100 years before the internet was invented.

I kind of like the fact that so many marketers focus strictly with online methods. It makes sending out a direct mail letter so much easier today than it was 15-20 years ago. People don’t get much postal mail anymore, so its easier to cut through today.

The only differences I ever found were that online writing has to be tighter and shorter and that you have to think through your hyperlinking structure as you plan and write the copy. Good, persuasive writing transcends media.

It’s a sad state of affairs when these people cannot make the jump between offline and online. The concepts are similar and perfectly applicable.

I echo Mary’s comments above.

I’m glad it’s a waste of time to convert the heathens. More for me.

I speak publicly and I teach, and if nothing else, I’ve learned that lesson over the years. There’s a reason you’re such a sought-after copywriter and consultant, Bob. I would imagine anyone asking a favor from you would know that and accept what you say at face value. It took some brass ones to ask a favor and then berate you, regardless. Just shows bad manners, in my book. Take a deep, cleansing breath and move on. Not worth your trouble.