September 16th, 2010 by Bob Bly
An article on DirectCreative.com confirms my worst fears: I charge way too little for my copywriting services.
The article gives some ballpark fee ranges for typical professional-level freelance copywriting projects.
News releases are listed as $500 to $1,500. I can’t ever recall getting anything close to $1,500 for a press release, nor do I think my clients would pay it.
Print ads are listed as $1,500 to $5,000+. I’d like to meet the client who pays more than $5,000 for copy only for a one-page ad.
Blog posts are $250 to $500 each. I don’t write blog posts as a service, but $500 for a single post seems like quick, easy money.
Fees for other projects are more in line with what I think the market will pay, including:
–Website — $500 to $750 per page.
–Online sales page — $1,500 to $5,000+.
–Small brochure — $500 to $1,500
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