May 6th, 2009 by Bob Bly
What is a “quality” sales lead?
For me, a high quality sales lead is someone who:
A–Already knows who I am.
B–Is predisposed to hiring me.
C–Does not shop for copywriting services looking for the low bid.
Of course, not all self-promotion and marketing generates sales leads of equal quality.
For my freelance copywriting services, the best sources of quality sales leads, in order, are:
1–Referrals from clients and others.
2–Marketers who know and read my books or articles (a lot of them say they also read my blog, but it is the books and articles that prompt them to call me).
3–My e-newsletter subscribers.
4–People who have attended one of my seminars or talks.
5–Direct mail-generated leads.
Of these, the referrals and book readers are nearly neck and neck for the top spot.
The marketing channels that generate the LOWEST quality sales leads for me (price shoppers or those unschooled in the value of copy) are in order):
1–Organic search (means they are shopping for copywriters and therefore not predisposed to hire me vs. anyone else).
2–Classified or space ads in marketing publications.
3–Directories (e.g., Who’s Charging What) — they attract shoppers.
Would you rate the sources of your best and worst quality sales leads similar to me?
Or is your experience different?
Note: I did not rank PPC because I do not advertise my copywriting services online. And I don’t include social networking because I really don’t use it much, though I have started Twittering.
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