Despite all the sophisticated analytics and multi-variate testing tools at our disposal, sometimes the quickest and clearest way to answer a marketing question is with a good old-fashioned A/B split test.
For an online ad to build my online subscriber list, we tested two headlines:
A–“Earn $2,000 per week ‘working’ an hour a day”
B–“Earn $100,000 a year selling simple e-books online”
One outpulled the other by 25%.
Which do you think was the winner — and why?