Comments on: Is Direct Mail Obsolete?

By: Michael Morgan

Michael Morgan — Fri, 23 May 2008 21:16:28 +0000

Direct mail is not dead, however it has allowed itself to become victim of increased postage and paper costs and environmental zealots as mailers are mailing too much waste.

The good news is that new technologies like CognitiveDATA eliminate the vast majority of wasteful mail thus making it more efficient for direct mailers to promote.

By: Gordon Harrison

Gordon Harrison — Thu, 17 Apr 2008 05:19:56 +0000

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By: Deliver Magazine

Deliver Magazine — Wed, 15 Aug 2007 20:03:28 +0000

Thinking Directly

Stand tall, direct marketers: Your time has come.
After years of being kept “below the line,” out of the proverbial front office and VIP suites, direct finally got its ticket to the big game.
Why? Because the owners and managers of marketing have f…

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By: Is Direct Mail Obsolete? : My Netrepreneur

Is Direct Mail Obsolete? : My Netrepreneur — Mon, 18 Jun 2007 10:08:58 +0000

[…] Is Direct Mail Obsolete? I’ve been raked over the coals by blogging evangelists and branding consultants all over the Internet. They call me a “dinosaur” because I am a direct mail guy — derisively referring to direct marketing as “intrusion marketing,” implying it is old hat and ineffective, and stating that blogging, branding, and the like are what’s in and […] […]

By: Steve Peterson

Steve Peterson — Mon, 28 May 2007 21:29:33 +0000

Direct Mail is very much a live and profitable. Who ever decided that EVERYONE who bought stuff was online? I know alot of consumers don’t spend their entire day is online like many of us.

My lovely wife buys all sorts of products by means of direct marketing advertisement. The UPS and Federal Express trucks very regularly stop in front of my house with items that she has bought through direct marketing advertisement methods.

Steve Peterson
http://www.PetersonCopy.com
http://www.HomeandFamily101.com

By: Jodi

Jodi — Thu, 24 May 2007 20:17:13 +0000

Direct mail is definitely not obsolete. In fact, I just answered a question on a TechCrunch forum from an e-mail marketer who was about to launch a postal direct marketing campaign.

I think that postal marketing will continue to be relevant. LL Bean still sends me lots of catalogs in the mail. I’m actually a multi-channel customer. I look through the catalog, then when I’m ready to order I check online to see if what I want is still available, and finally call with questions and to place the order.

Done correctly, email marketing, and other forms of internet marketing are also measurable, you just have to think like a direct marketer! And, of course, e-mail can give you information you can’t get with postal mail (such as open rates; it’s hard to tell how many people opened your envelope.

By: Sheri Cyprus

Sheri Cyprus — Thu, 24 May 2007 18:50:33 +0000

Good point, Bob, about direct marketing being so measurable.

By: Daniel Sitter

Daniel Sitter — Thu, 24 May 2007 01:52:22 +0000

I have been using a combination of techniques to reach potential customers, including direct mail. It remains a viable part of my marketing mix.

From a personal standpoint Bob, it’s almost refreshing to receive a piece of quality direct mail once in a while because I get so little of it anymore! I tend to take a few moments looking it over. I hope my customers do likewise!

By: SpongeBob Fan

SpongeBob Fan — Thu, 24 May 2007 01:44:44 +0000

John Edwards may have announced his candidacy “with just a blogger, a videographer, and a Flickr photographer.” He’s certainly not running with just these 3. (Great thread, Bob & alll. Thanks!)