A lot of social media evangelists tell me that e-mail marketing is old school and rapidly dying.
But a 2010 study by ExactTarget found that 56% of U.S. Internet? users interact with brands only via marketing e-mails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook.
And a 2010 StrongMail study found that business leaders still choose e-mail marketing as the top area of investment growth (65%)? in 2011, above social media (57%) and search engine marketing (41%).
“E-mail is still very much a heavy hitter in the online marketing game,” concludes Ali Brown, who provides the above statistics in her special report “Ezine Publishing Profits.”