Yes, according to my subscriber GB.
“I don’t know anyone in today’s age, other than a very bored stay-at-home, who has the time or patience to read through all those pages of copy, and God forbid, having to sit through those horrendous dragged-out sales videos,” she says. “I’m at the point that if one of those videos comes up, there’s no message or product on earth that’s worth such a waste of time and I delete it on the spot.”
She is particularly critical of Agora Publishing, a company that has pioneered long-copy landing pages and video sales letters. “Agora needs an overhaul,” she says. “It’s no longer working for busy people. Needed: one page, short and focused with impact.”
The problem with GB’s argument is that Agora makes a fortune from those long sales letters and videos, to the tune of around $300 million a year — kind of demolishing GB’s premise that long copy doesn’t work for them.