May 20th, 2005 by Bob Bly
An art director showed me a promotion she was designing — and it was all in reverse type (white lettering on a black background).
When I told her not to use it because reverse type is hard to read, she said, “You can’t prove it by me.”
So I’m asking for your opinion … and your help. Do you use or avoid reverse type? Why? Any results or proof to back up your opinions and preferences?
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