Whenever I attend an Internet marketing conference or marketing boot camp, the speakers increasingly end their presentations with a 10-minute (or longer) sales pitch for their products.
These products are usually a combination of reports, e-books, CDs, DVDs, and coaching, ranging in price from a few hundred to several thousand dollars.
The speakers invariably hand out a one-page sheet with different product offers and pricing.
They then deliver a smoothly delivered sales pitch designed to convince you to buy the higher-priced options.
You are also given a special “discount price” which is good at the event only: if you take the order form home to “think about it” and order later, you will be charged more.
The problem is, they are making these offers during presentations at conferences where the attendees have already paid thousand of dollars to attend.
Many attendees at these events have reactions ranging from annoyance to outrage when they have to sit through these sales pitches.
“I registered at this program to have the guru teach me, and instead, his presentation is a commercial for another program!” one attendee complained to me recently.
So what do you think?
Is it perfectly OK for speakers to sell product from the platform?
Or should their talks be pure content, with selling relegated to a product table at the back of the room?