Comments on: Jumping on Bandwagons http://bly.com/blog/general/jumping-on-bandwagons/ bly.com direct marketing blog Thu, 08 Jan 2009 14:26:44 +0000 http://wordpress.org/?v=2.3.1 By: Diet ephedra pill. http://bly.com/blog/general/jumping-on-bandwagons/#comment-629335 Diet ephedra pill. Mon, 03 Dec 2007 05:51:40 +0000 http://bly.com/blog/general/jumping-on-bandwagons/#comment-629335 <strong>Diet ephedra pill.</strong> Ephedra pill. Diet ephedra pill. Diet ephedra pill.

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]]> By: Direct Response Works http://bly.com/blog/general/jumping-on-bandwagons/#comment-94122 Direct Response Works Fri, 26 May 2006 02:39:50 +0000 http://bly.com/blog/general/jumping-on-bandwagons/#comment-94122 [...] Can you think of anything that matter more than results? Bob Bly has some thoughts on the idea – word to the wise. [...] […] Can you think of anything that matter more than results? Bob Bly has some thoughts on the idea – word to the wise. […]

]]> By: Coach Deb http://bly.com/blog/general/jumping-on-bandwagons/#comment-26096 Coach Deb Sun, 06 Nov 2005 09:18:48 +0000 http://bly.com/blog/general/jumping-on-bandwagons/#comment-26096 I guess everyone will have their bias on what the best use of business blogging is. Journalist writers will write about the theory behind business blogging; Marketing writers will write about how to use blogging techology to work for you and make money from it. Ultimately, with the blogosphere, capturing mind share is critical - so "being an early adopter" is far better than "jumping on the bandwagon" if you really want 1st positioning, as Jack Trout talks about in his book, Positioning. I guess those who pooh-poohed that thing called, "The Internet" regretted it. And those who pooh-pooh blogging - well - let them! It'll give us early adopters the edge! :) I wouldn't say business blogging is something that is a fad - esp since a huge investment just went into creating <a href="http://www.advancedbusinessblogging.com/?p=110">Google 's Blog Specific Search Engine</a> Personally, I'd rather lead the bandwagon, then gasp for air trying to catch it - long after it left the station. But - then that's my bias, as a business blogger whose had incredible $$ results from marketing with business blogging. And personally, I can't imagine keeping this a secret from my best clients. That's why we wrote a book about it and developed a complete curriculum for them on <a href="http://www.marketingwithbusinessblogs.com/">Marketing with Business Blogs</a> I guess everyone will have their bias on what the best use
of business blogging is. Journalist writers will write about
the theory behind business blogging; Marketing writers will
write about how to use blogging techology to work for you
and make money from it.

Ultimately, with the blogosphere, capturing mind share
is critical - so “being an early adopter” is far better than
“jumping on the bandwagon” if you really want 1st
positioning, as Jack Trout talks about in his book,
Positioning.

I guess those who pooh-poohed that thing called, “The
Internet” regretted it. And those who pooh-pooh blogging -
well - let them! It’ll give us early adopters the edge! :)

I wouldn’t say business blogging is something that is a fad
- esp since a huge investment just went into creating
Google
’s Blog Specific Search Engine

Personally, I’d rather lead the bandwagon, then gasp for air
trying to catch it - long after it left the station.

But - then that’s my bias, as a business blogger whose had
incredible $$ results from marketing with business blogging.
And personally, I can’t imagine keeping this a secret from
my best clients. That’s why we wrote a book about it and
developed a complete curriculum for them on Marketing
with Business Blogs

]]> By: Ray Edwards http://bly.com/blog/general/jumping-on-bandwagons/#comment-21557 Ray Edwards Sat, 22 Oct 2005 05:08:05 +0000 http://bly.com/blog/general/jumping-on-bandwagons/#comment-21557 At the risk of being redundant: the "new thing" is almost always just a TOOL for doing the "old thing" in a new way. And the "old thing" is...selling. Communicating. Storytelling (or, as my friend Michel Fortin calls it, storySELLING). For instance, I do critiques at my site - not a new idea. But I do them via screen capture video. That's an example of doing "the old thing" in a new way. Ray Edwards Copywriter / Marketing Consultant <b>FREE 23-Minute Video Reveals Copywriting Secrets</b> <b><a href="http://rayedwardscopywriting.com/">http://rayedwardscopywriting.com</a></b> At the risk of being redundant: the “new thing” is almost always just a TOOL for doing the “old thing” in a new way. And the “old thing” is…selling. Communicating. Storytelling (or, as my friend Michel Fortin calls it, storySELLING).

For instance, I do critiques at my site - not a new idea. But I do them via screen capture video. That’s an example of doing “the old thing” in a new way.

Ray Edwards
Copywriter / Marketing Consultant
FREE 23-Minute Video Reveals Copywriting Secrets
http://rayedwardscopywriting.com

]]> By: Pamela Kock http://bly.com/blog/general/jumping-on-bandwagons/#comment-20610 Pamela Kock Thu, 20 Oct 2005 04:18:22 +0000 http://bly.com/blog/general/jumping-on-bandwagons/#comment-20610 Know thy customer. If your ideal customer is among the segment that likes blogs, then you'd better be blogging. If your ideal customer thinks podcasting is cool, then dig out that microphone. On the other hand, if your target customer/client is on the conservative side and thinks such things are frivolous, maybe you should too, and should focus on more traditional outlets such as snail mail marketing, print ads and radio. It's a simple matter of going to the places your customers go and convincing them that you've got a lot in common. Know thy customer. If your ideal customer is among the segment that likes blogs, then you’d better be blogging. If your ideal customer thinks podcasting is cool, then dig out that microphone. On the other hand, if your target customer/client is on the conservative side and thinks such things are frivolous, maybe you should too, and should focus on more traditional outlets such as snail mail marketing, print ads and radio. It’s a simple matter of going to the places your customers go and convincing them that you’ve got a lot in common.

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