Bob Bly Direct Response Copywriter Official Banner

YOU — a Highly Paid Blogger?

March 30th, 2009 by Bob Bly

We constantly hear about this blogger or that blogger getting paid big bucks to blog or landing a lucrative book deal based on their blog (I actually did the latter myself).

But these lucky rich bloggers are decidedly the exception, not the rule.

According to an article in the Daily News (3/30/09, p. 35), the median income of bloggers who seek to monetize their blogs is $200 a year.

As a rule, you can make serious money blogging only if you have a lot of subscribers to your blog via RSS feed.

The article notes that for bloggers who have 100,000 subscribers or more, the median income soars to $75,000 a year — pretty darn good for an activity you do only a few hours a week.

Of course, the really smart thing is to get other people to write your blog for you, pay them nothing, and get rich on the advertising,

An article in Time noted that Huffington Post has 3,000 unpaid bloggers — and that the site, filled with content created largely by those bloggers and other sources Huffington does not pay, is worth a staggering $90 million.

Obviously I am doing something wrong.

Anybody out there making a LOT of money from your blog?

Care to share with the rest of us how you did it?

Share

This entry was posted on Monday, March 30th, 2009 at 1:23 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

45 responses about “YOU — a Highly Paid Blogger?”

  1. Thomas Leon said:

    I’ve made some good money online but not from a blog. I have only recently started my blog.

    I think that the average blogger only makes $200 a year only because they fail to post quality content and/or give up too quickly.

    Good post.

  2. Wendy Sullivan said:

    Dear World,

    I wish to marry an ugly, gay millionaire. Then I wish to divorce him and spend some of my alimony on advertising my new “news” blog wherein I will preach to the proletariat without actually paying them anything for their work – pathetic ruffians that they are.

    Sincerely,

    Arianna Huffington

  3. Cynthia Maniglia said:

    I have a personal blog about my dog – and I did “make good” on it when a company I “endorsed” decided to send me something for free – a $35.99 dog outfit! Not bad …

    But blogging is about opinions and unless you become somewhat of an Internet sensation and draw a bagillion hits – which will earn you the interest of someone ELSE who wants to make money on you (either a book publisher, an advertiser, or some other form of “entertainment producer” or endorser – forgetaboutit.

  4. Roseli A. Bakar said:

    I have been blogging full-time from home since 2007 and yes the monthly income from blogging is more than what I made from my prevoius day job.

    However, it’s still far from what the top bloggers are earning but I’m not complaining…

    Cheers

  5. S.P. Gass said:

    Last year I made less than the median blogger income 🙁

    You may be interested in my article Seven Ways NOT To Make Money from Blogging:

    http://lowtechtimes.com/2009/02/10/seven-ways-not-to-make-money-from-blogging/

  6. Dan said:

    People fail to make any significant amount of money with blogging because they blog about nothing/everything like Fake Steve Jobs. Or because they’re trying to imitate the A-list bloggers who blog about blogging, and making money online, without actually being subject matter experts.

    Making money with blogging is much easier when you approach it with a direct marketing style perspective. You pick a laser focused niche. You drive targeted traffic to your blog. And you have the entire blog constructed to guide visitors to take the desired action. Just like a sales page.

    This works whether you’re marketing your own products and services, peddling affiliate products, or even with cost-per-click ad programs like Google Adsense.

    Essentially, it’s the difference between being a Blogger, and being an Internet Marketer who utilizes blogging platforms as a delivery system for their business. You can either play in the blogosphere popularity contest and try to be famous, or you can forget about that and treat it like a business.

    If you’re an Internet Marketer, and want to build a real income from blogs, stay away from “social traffic” like Digg, other social media. Concentrate on generating traffic from the search engines. This means doing SEO, only posting keyword targeted content to your blog about ONE topic, and much more boring activities like building links (READ: not social bookmarking).

    I’ll just stop here. I’ve got my own blog to be long winded on. 😉

  7. Dream Big/Take Action said:

    I think the idea of being a professional blogger – that is, someone who makes a good income solely from publishing a blog – is like calling most online infopreneurs “professional email writers.” Blogs can be great profit generators if they’re used to promote your business and your brand, just like email newsletters, ad campaigns, etc. The more marketing channels you offer, the more ways you give clients a way to follow you and trust you. (Of course, you have to know when to say when and at what point your effort isn’t worth the business it generates, but that’s probably another topic.)

    When it comes to information marketing, I think it’s now pretty important to have both a blog as well as an email newsletter to promote your products and build a following. (I just now launched my own after reading Masterson’s new book and recognizing the need for another marketing channel for my business.) But a blog as a standalone way to make big money with ad views or book deals, I think there are VERY few cases of this.

  8. Rusty Squire said:

    Good day,

    Sorry for the intrusion.
    I just want to invite you to my seo contest hosted on my blog http://heartratewatchcompany.com/blog. I am new to blogging and i am hoping you could share any comments and suggestions. Negative or postive comments are very much welcome.

    Thank you and have a good day.

    Sincerely,
    Rusty Squire

  9. Start A Business And Bring Out The Entrepreneur In You | The SmarterGroup Blog said:

    […] Make Money — Blogging? – bly.com blog – bly.com direct marketing blog […]

  10. Brett Owens said:

    I see how it’s possible to make $ – but requires a lot of scale, and I haven’t been able to figure that part out yet for sure.

    Have a blog I fool around with that I’m running just a 5-batch of Google Ads on. Over the past few months, it’s consistently generating roughly $6 eCPM – 6 bucks per 1000 page impressions – which I believe is OK, not outrageously high or low, from what I’ve read.

    Tough thing is at that rate, even 1K page impressions per day buys you a cheap sandwich for lunch. So you’d need to achieve some real scale – 100X+ – to be rolling in it. So 100K impressions per day, or thereabouts – that’s some serious traffic.

  11. Ian Brodie said:

    I think your absolutely right in your assesment Bob. Darren Rowse’s surveys at problogger show similar results.

    The other alternative to making money directly from your blog (via ads or products) is for service providers (consultants, lawyers, etc.) to use a blog to raise their profile and credibility and therefore sell more of their “day to day” services.

    Ian

  12. Chris Albright said:

    I think in order to earn serious money blogging, you must first approach the activity just like any other direct response endeavor. Find an under-served market and give it what it wants. Build a following of loyal “fans” (read customers) who like you, believe you, and trust you.

    A blog (in business terms) can probably be likened to a newsletter service. You’re providing content in exchange for either 1. Money, or 2. Eyeballs. In most cases I think it’s Eyeballs and therefore must be monetized via advertising.

    Adsense is probably the easiest form of monetezation there is, but I would never allow it on one of my blogs. There is too little revenue to be had, and you have no control over what is advertised. In a worst case scenario your competitors could actively advertise on your site!

    Instead I would put targeted affiliate offers in my ad blocks. This way, you have much more potential for income and you get to test different offers, see the results (literally in the bank) and optimize your efforts.

    All this being said, the best way to make money blogging is to sell your own stuff to your readers. Combine this with the “Guest Blogger” model; “allowing” others to write your blog for you, and you’ve got a means to spend most of your time at the beach – if you’re into that kind of thing. Bob would probably write more books ;).

    One final thought… $200 median income sounds bleak (actually, it is)… but median is not the same as average. All it means is that an equal number of blogs earn greater than $200 as earn less. There are probably a lot of bloggers trying to make money who simply don’t know what they’re doing, but I’ll bet the readers of this blog are in the top percentiles of people who DO know what they’re doing and are therefore capable of much, much more.

  13. Kevin Stirtz said:

    I agree with Dan – if you want to be in the business of blogging you must treat it like a business. It’s not about being the coolest kid on the block or being hip or cutting edge. It is about building an audience that wants to read your content in both free and paid formats.

    I find the more I work at my blog the more readers I attract and the more money I make.

    Kevin Stirtz
    The Amazing Service Guy

  14. replica chanel bags said:

    replica chanel bags…

    […]YOU — a Highly Paid Blogger? – bly.com blog – bly.com direct marketing blog[…]…

  15. Adesso Solutions said:

    Hi
    This is informative dofollow blog if you want to know more about this then read this blog.
    we are offering the trade promotion software
    Thanks

  16. King Root said:

    Thanks, Author, Yup it is informative and life savor. It’s easier to get into an affiliate network than it is to get an approved AdSense account. Affiliate marketing pays more than AdSense. … AdSense is managed by Google alone. A highly paid blog only possible when u create for both affiliate and Adsense.

    Read More

  17. Jay said:

    That’s so great article. It’s awesome much pixel gun 3d

  18. Odia Status said:

    Motivational Story In Hindi

  19. susan mayer said:

    Excellent article. There are so many fun and exciting Things to do and experience around the world that I thought I’d put together a list of my favourite things to do for all travelers …

  20. build royale said:

    Your article is great. Where did you get your inspiration when writing this article? https://buildroyale.online

  21. Odia shayari said:

    I have also earning from blog by showing ads it is this article help us to everyone… It is the right things by author

  22. Dhoka image Odia said:

    Also read Dhoka Shayari

  23. Makbul ahmad said:

    I have made good money from blog in one month earn from blog 500$https://www.khawab.ml/2020/05/how-to-get-chubby-cheeks.html?m=1

  24. Makbul Ahmad said:

    I have made earn money from blog in one month 500$
    https://www.khawab.ml/2020/05/how-to-get-chubby-cheeks.html?m=1

  25. Niharika Luke said:

    Becoming a blogger is not an easy task that should need hard work, dedication, and as well as passion. The information you have provided here on how to become a highly paid blogger really helpful for the ones who are searching for the ways to become a better blogger cbd products

  26. Ryan B Abraham said:

    It is an informative post, and it gave me some information about the bloggers. Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. You gave a detailed description and easy to understand. Anyway, Cellular Repeater I like your post and thanks for sharing this.

  27. blogger adsense approval tips said:

    nice article you have written bob, keep writing …

    blogger adsense approval tips tricks

  28. One Dasty said:

    Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training earlyers a great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
    https://pugslandbreeder.company.com

  29. Broken Cable Broomfield CO said:

    Thanks for the post and great tips..even I also think that hard work is the most important aspect of getting success..

  30. robert said:

    https://savannahbengal.company.com/

  31. sbobetball168 said:

    Thanks for the information, lsm999 my son to stay. And went to study because of the convenience and has many advantages

  32. afb1188 said:

    It’s a great story. We thought we could include a number of irrelevant information, superlot but it’s actually worth showing up. Those who only made one discovery about the Middle East also had more problems.

  33. gclub said:

    The special circumstances and King99 really have to go It is necessary to cancel the trip.

  34. Seran said:

    Seran is offering the best lawn dress design for women to make their collections fashionable. Seran fabrics are premium quality which make your outfit fancy.

  35. The Citizen said:

    Great
    https://www.citizendailypost.com
    https://www.metrodailyreporter.com

  36. Rios Cosmetics said:

    Perfect foot scrapers and foot filers are offered by Rios, a multi brand retailer The shop wants to give customers delight by offering top notch goods like the best foot filer Their foot scrapers are perfect and precisely what you require With their products like foot filer, Rios satisfies all of your needs.

  37. levi juwardi said:

    Modal receh win belasan juta hingga ratusan juta dimana lagi kalau
    bukan agen terbaik server ringan mudah win TEXAS77.

  38. dede irfan said:

    situs gacor anti rungkad,hanya ada di texas77
    hanya dengan deposit 10k bisa mendapat kan kemenangan hingga jutaan rupiah.
    buruan gabung

  39. yesie nurlita said:

    Hari ini pasti WD main di texas77 aman dan amanah, slot gacor online.
    Minimal depo 10k
    minimal wd 25k
    berapapun kemenangan langsung di bayar.
    proses cepat dan lancar, pelayanan nya juga oke, selalu merespon.
    yuk buruan join dan main di situ TEXAS77.
    http://onlinebestgifts.com/

  40. Mike Rooney said:

    This is really a great website, i suggest you to post articles to attract visitors attention. Your website is really a great source of information.Biker Boyz Jacket

  41. dpboss result said:

    Dpboss
    Dpboss Live Result

  42. BabyBoxShop said:

    A baby boy gift hamper is a wonderful way to celebrate the birth of a baby boy. These hampers are filled with a selection of baby essentials and cute items tailored to boys, ensuring that the little one is both comfortable and stylish.

  43. BSNS Consulting said:

    Achieve prominent online visibility with BSNS Consulting’s Best Search Engine Marketing strategies. Our team leverages the power of search engines to place your brand at the top of search results, ensuring maximum exposure and targeted leads. Partner with us to optimise your search engine marketing efforts and stay ahead in the competitive digital realm.

  44. tiptop-einrichtung said:

    A Maniküre Tisch is a manicure table. It’s a dedicated piece of furniture used in beauty salons and nail studios for performing professional manicure services. These tables are designed for the convenience of both the technician and the client.

  45. ??ng ký jun88 said:

    Thanks for sharing the info. I located the info very helpful. That’s a awesome post you posted. I will come back to read some more.

Leave a Reply