Does everything in marketing come down to the subjective opinion of the marketer?
Or are there hard and fast rules or axioms in marketing that should always be obeyed?
If the latter, can you tell me a marketing axiom that guides you in your business — and maybe give me an example of how it worked for you?
Full disclosure: I am asking you this question as research for a book I am writing on (what else?) marketing. I won’t use your name in the book unless you permit me to.