November 4th, 2005 by Bob Bly
Having just been given an assignment to write a letter aimed at seniors, and rapidly approaching that status myself, I paused to think about what seniors (and near-seniors, like me) think, feel, and believe.
Here?s what I think senior believe:
1. Idiosyncratic, gruff, even crabby behavior is more accepted in the old than the young.
2. The old days were better than today.
3. The moral decay of society is accelerating at an almost exponential rate.
4. Young people think they know everything, but in fact know almost nothing.
5. Society has become coarse and crude.
6. Technology scares them. They don?t understand it. But they wish they did.
7. Their number one fear: outliving their retirement savings and being financially dependent on others.
8. Their number two fear: old age, illness, and death.
Are these on the money? Or are my assumptions off base?
What other beliefs, feelings, desires, and attitudes do seniors hold that you might play upon when selling or marketing to them?
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