Comments on: Mental Opt-Out

By: Jack's Customized Fat Loss

Jack's Customized Fat Loss — Wed, 31 Aug 2011 01:08:03 +0000

that’s where monitoring your site comes in handy for you get to know when to change your strategy on approaching people to not let their attention be away from you.

- Jack Leak

By: There’s No Opt-Out in Direct Mail With Smart Marketing

There’s No Opt-Out in Direct Mail With Smart Marketing — Wed, 17 Nov 2010 04:05:20 +0000

[...] then there’s the “mental opt-outs” described by copywriter Bob Bly. These folks don’t unsubscribe; they just stop reading or even [...]

By: Chris

Chris — Tue, 10 Aug 2010 05:32:36 +0000

Commercial Photographer: I don’t think you are alone in your thoughts on this. I am in the process of establishing an email marketing strategy and my business partner is always on about sending out newsletters. I too like the idea of adding value rather than just asking for the sale each time. However, if this is what everyone is now doing, then surely it becomes a bland standardised business strategy that over time will only increase the mental opt-out. The reality is though that just getting in front of people can be enough to initiate the sale. You don’t create opportunities by doing nothing.
You question whether it will chase away more people than you draw in. How does this apply to your revenue generation Commercial Photographer? Newsletters are just one way to stay in touch with potential customers. Staying front of mind so that when they do need a photographer, your name pops up in their head.
Anyway isn’t photography by its very nature invasive? Sticking your lens in front of people and taking a slice of their sole in an image etc? Makes it difficult to comprehend why you’d be so annoyed with Bob’s pop-up subscription box.
But yeah.. I found that a little annoying too. First thing I wanted to do was check out his website not subscribe (why would I subscribe before I know what it is I’m subscribing to?). You should watch this 3 minute clip of Bill Hicks on marketing http://www.youtube.com/watch?v=gDW_Hj2K0wo it is well worth watching, and may give you some light relief.

By: martin start

martin start — Fri, 16 Jul 2010 19:53:22 +0000

Honestly, I’m one of those people who just let emails come into my inbox then will eventually delete it. Though sometimes, I find time to end my subscription.

By: Marcia Layton Turner

Marcia Layton Turner — Fri, 16 Jul 2010 02:48:14 +0000

I always learn something new from you, Bob. Mentally opting out makes a lot of sense, based on my own behavior. And watching your open rate to monitor whether others have mentally opted out is something I will start doing. Thanks for the tip!

Marcia

By: Don’t Make This E-Newsletter Mistake | Fix Your Broken Marketing

Don’t Make This E-Newsletter Mistake | Fix Your Broken Marketing — Wed, 23 Jun 2010 15:52:37 +0000

[...] commercial photographer commented on Bob Bly’s blog last week complaining that email marketing has been destroyed by spammers. That anyone who signed up for one [...]

By: lesley peters

lesley peters — Sat, 19 Jun 2010 20:18:39 +0000

Bob,

I agree that many people stop reading emails. I did notice that you offer more content, and less sales than you did previously. I really enjoy your content issues (even though I know you also need to sell things).

There are certain people (you are one) whose emails I enjoy, and save to open when I have time. I think if people offer quality content, they will get continued readership.

What does everyone think?

Lesley Peters

By: Tom Kulzer

Tom Kulzer — Fri, 18 Jun 2010 02:38:49 +0000

If you’ve seen some of Hotmail’s latest changes you might have missed their new “prompted unsubscribe” function. If you repeatedly just delete a particular senders email messages they will prompt you to unsubscribe after you do that several times.

Return Path has some coverage on that change and a number of others on their blog.

http://www.returnpath.net/blog/2010/06/hotmail-changes-what-you-need.php

By: DSM Design

DSM Design — Thu, 17 Jun 2010 14:52:01 +0000

After reading this I realised I had a fair amount of emails a day from the same companies that I just never read, I think part of me didn’t unsubscribe because theres always that feeling of…what if they do a really good offer just after I opt out?

It feels good to de-clutter!

By: Mele

Mele — Thu, 17 Jun 2010 13:26:40 +0000

I once completed a Request for More Information from a marketing “guru” who shall remain nameless (I received her name from your site, Bob). The form required an email address, of course.

In her reply email, she promised to schedule a 20 minute intro call. I didn’t ask for this, but was impressed that she’d do that.

She never showed up for the session (she was to call me and did not provide her number). I sent several emails asking what happened. No response.

But you can bet that I get her email blasts almost every single day. People like that make it difficult for every marketer.