Comments on: More Nitpicking

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By: Rob Swanson

Rob Swanson — Wed, 13 Jun 2007 16:32:52 +0000

Because of the cynicism of most airline travelers (such as myself) it seems an example of “bizzaro speak” implying the opposite of what it says. I read it and think “they mean they don’t serve meals on any flight I’m on.” You hop on a plane and they offer you trailmix and you think, “darn, it must not be mealtime. My mistake.”

By: Gisele

Gisele — Tue, 29 May 2007 22:27:50 +0000

I agree that it does not flow. The wording says, “Here comes cutsy marketing speak because we don’t have anything intelligent to offer.”

By: Al Rickert

Al Rickert — Fri, 25 May 2007 19:13:06 +0000

Sounds to me like Cracker Barrell might own some Continental stock. Maybe they could add a few rockers in first class while serving their meals at mealtime.

By: Frank Catalano

Frank Catalano — Thu, 24 May 2007 00:52:02 +0000

Amusingly, this is the exact same phrase that Alaska Airlines used to use when promoting their advantage over competitors: “…and meals at mealtime.”

Funny how Continental (now an Alaska partner) would appropriate this a handful of years later.

By: Michael

Michael — Mon, 21 May 2007 11:53:33 +0000

“Meals at mealtime.”

True, it does seem redundant; also a bit queer to my eyes as I’m unaccustomed to the word mealtime. After moving to this new state, I’m still having a time trying to figure out the difference between “supper” and “dinner.”

I’m guessing what the airline’s trying to get across is that you get meal at times when you’re normally accustomed to getting your meals, i.e., since their flights are scheduled so that breakfast, lunch, or dinner fall around those actual times, it means they don’t serve you breakfast at 3 p.m. nor dinner at 2 a.m.

That’s my guess. The meaning of that, however, is buried in their assumptions that the average person will make that obscure connection.

I’m not real fond of the overly casual tone, either. In my mind, airline professionals are highly trained experts at keeping the plane in the air. To have them coming across like the spokesman for Motel 6 seems out of place.

By: Kenneth W. Davis

Kenneth W. Davis — Sat, 19 May 2007 00:48:41 +0000

Bob, I confess I like the folksiness of the line, but it’s a largely irrelevant claim. It seems to me that many, perhaps most, domestic flights deliberately avoid flying at traditional meal times, just to keep us from expecting meals. I often find myself landing somewere just before noon, for a connecting flight at 1:30 or 2.

And as for international flights, as Pam says, what’s mealtime? (Although I admit that getting breakfast at 7 or 8 a.m. Europe time–even though it’s only 2 or 3 a.m. body time–helps me adjust to the new time zone.)

By: Dale Butler

Dale Butler — Fri, 18 May 2007 14:13:06 +0000

I think maybe it’s because they are advertising the fact that they still serve meals at mealtime, while other airlines do not.

By: Sheri Cyprus

Sheri Cyprus — Fri, 18 May 2007 08:35:29 +0000

I’m with you on this one, Bob. The redundancy here is not only stupid, but “mealtime” sounds more fitting for a dog food commercial than a commercial targeting human airline passengers!