May 4th, 2007 by Bob Bly
A recent radio commercial selling land in Florida informs us that “monthly payments are as low as $300 a month.”
It’s clear and factual. But of course, it’s redundant. If the payments are “$300 a month,” you should call them “payments” and not “monthly payments.”
It’s a small matter, but as a professional writer, I tend to notice — and am bothered by — these little mistakes.
But are you? More importantly, are your prospects?
Does inferior writing convey an impression of an inferior company selling an inferior product?
Or are readers today too busy and illiterate to care?
This entry was posted on Friday, May 4th, 2007 at 11:26 am and is filed under General, Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.