September 4th, 2006 by Bob Bly
The other day I heard a radio commercial that began: “If you have a car you no longer need or have little use for….”
Would you, like me, delete the phrase “or have little use for” as being unnecessary and redundant?
Along the same lines, grammarians point out that the popular copywriting phrase “free gift” is redundant, because all gifts are by definition free … and these grammarians urge copywriters to just write “gift.”
Do you agree with them? Or will you stick with “free gift” in your promotions? Why? (I’d ask “Or why not?” but grammarians insist that the “why not” option is implied when you ask “why.”)
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