A skeptical reader of my e-newsletter recently wrote the following in response to an e-mail I sent him promoting one of my products on starting an Internet business:
“Would any of your how-to information work? We tried different marketing programs and there was very little change.”
How did I handle this objection?
I sent him a 5-word e-mail in response.
It said: “Here’s what my customers say:”
Underneath was a hyperlink to my product testimonial page.
Would you have responded differently — or with a longer e-mail reply?