If you say to me that social media is the most significant marketing development of the 21st century and will become the dominant marketing channel, I can see your argument — though I don’t necessarily agree with it.
But in an interview with DM News (6/9/08, p. 47), Saul Colt, VP of FreshBooks Marketing, goes way too far when he suggests that one single social media site — Twitter — could by itself be the next big thing in marketing.
Colt states: “Twitter is here to stay and in time could be your most valuable marketing tool.”
His reason: “There is a good chance your customers are already there and perhaps talking about you.”
Saul, are you serious?
Do you really think that Twitter specifically — not social media in general — could become the #1 marketing tool of any B2B or B2C marketer?
Does anyone else out there think Twitter is an important, powerful marketing medium? Do you already get business from Twitter?