June 11th, 2008 by Bob Bly
If you say to me that social media is the most significant marketing development of the 21st century and will become the dominant marketing channel, I can see your argument — though I don’t necessarily agree with it.
But in an interview with DM News (6/9/08, p. 47), Saul Colt, VP of FreshBooks Marketing, goes way too far when he suggests that one single social media site — Twitter — could by itself be the next big thing in marketing.
Colt states: “Twitter is here to stay and in time could be your most valuable marketing tool.”
His reason: “There is a good chance your customers are already there and perhaps talking about you.”
Saul, are you serious?
Do you really think that Twitter specifically — not social media in general — could become the #1 marketing tool of any B2B or B2C marketer?
Does anyone else out there think Twitter is an important, powerful marketing medium? Do you already get business from Twitter?
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