After 23 consecutive years of advertising during the Super Bowl, Pepsi has finally said: “Enough!”
The cost of running a TV commercial during the Super Bowl last year was $3 million for a 30-second spot.
Can you imagine watching your commercial run knowing that each second just cost you another $100,000?
According to an article in the Record (12/18/09), Pepsi plans to shift the ad dollars to a new marketing effort that’s mostly online.
Can you imagine what you could accomplish with a $3 million marketing budget for your Internet business … or even a $100,000 budget?
I predict we’re going to continue to see a shift of ad dollars away from TV and into Internet.
As for Pepsi, I think they made the right move — don’t you agree?