May 26th, 2009 by Bob Bly
I am not a huge fan of copy pre-testing with focus groups, surveys, or other methods soliciting subjective opinions.
It’s not that these opinions aren’t interesting. They are. It’s that what people SAY they like in advertising vs. what they actually respond to are two different things.
But let’s try it. Below are 3 possible headlines for a course on getting started in Internet information marketing.
Which do you like best — and why?
A–Make $4,000 a week on the Internet.
B–Make $1 million a year on the Internet.
C–Make $1 million on the Internet in just 36 hours.
Or would you completely rewrite, and if so, what would YOUR headline be?
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