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	<title>Comments on: Prove Your Claims</title>
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	<link>http://bly.com/blog/general/prove-your-claims/</link>
	<description>bly.com direct marketing blog</description>
	<lastBuildDate>Wed, 08 Feb 2012 13:02:14 +0000</lastBuildDate>
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		<title>By: Develop Irresistible Content with this 4-Point Formula - Anythingking Global Media Online And Streaming</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681999</link>
		<dc:creator>Develop Irresistible Content with this 4-Point Formula - Anythingking Global Media Online And Streaming</dc:creator>
		<pubDate>Sat, 04 Feb 2012 06:07:59 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681999</guid>
		<description>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</p>
]]></content:encoded>
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		<title>By: Best Coffee &#124; Chris</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681973</link>
		<dc:creator>Best Coffee &#124; Chris</dc:creator>
		<pubDate>Thu, 02 Feb 2012 15:35:42 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681973</guid>
		<description>Bob,
Great article and it is a shame that we have to be so skeptical in this day and age.  I believe like you that most people have their B.S. detector on and you have to be upfront, truthful and honest in all of your endeavors.
Peace,
Chris</description>
		<content:encoded><![CDATA[<p>Bob,<br />
Great article and it is a shame that we have to be so skeptical in this day and age.  I believe like you that most people have their B.S. detector on and you have to be upfront, truthful and honest in all of your endeavors.<br />
Peace,<br />
Chris</p>
]]></content:encoded>
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	<item>
		<title>By: Now I Can Sleep &#187; Develop Irresistible Content with this 4-Point Formula</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681971</link>
		<dc:creator>Now I Can Sleep &#187; Develop Irresistible Content with this 4-Point Formula</dc:creator>
		<pubDate>Thu, 02 Feb 2012 06:01:29 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681971</guid>
		<description>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Develop Irresistible Content with this 4-Point Formula &#124; 2createablogsite.com</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681961</link>
		<dc:creator>Develop Irresistible Content with this 4-Point Formula &#124; 2createablogsite.com</dc:creator>
		<pubDate>Wed, 01 Feb 2012 07:01:38 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681961</guid>
		<description>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</p>
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	<item>
		<title>By: Develop Irresistible Content with this 4-Point Formula : Webmaster Tutorials</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681960</link>
		<dc:creator>Develop Irresistible Content with this 4-Point Formula : Webmaster Tutorials</dc:creator>
		<pubDate>Wed, 01 Feb 2012 06:11:22 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681960</guid>
		<description>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</p>
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		<title>By: Develop Irresistible Content with this 4-Point Formula &#124; My Blog</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681958</link>
		<dc:creator>Develop Irresistible Content with this 4-Point Formula &#124; My Blog</dc:creator>
		<pubDate>Tue, 31 Jan 2012 22:56:01 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681958</guid>
		<description>[...] Here’s an instance of proof left wrong from a copywriter Robert Bly: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an instance of proof left wrong from a copywriter Robert Bly: [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Develop Irresistible Content with this 4-Point Formula</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681955</link>
		<dc:creator>Develop Irresistible Content with this 4-Point Formula</dc:creator>
		<pubDate>Tue, 31 Jan 2012 15:30:50 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681955</guid>
		<description>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</p>
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	<item>
		<title>By: Develop Irresistible Content with this 4-Point Formula : @ProBlogger</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-681954</link>
		<dc:creator>Develop Irresistible Content with this 4-Point Formula : @ProBlogger</dc:creator>
		<pubDate>Tue, 31 Jan 2012 14:14:51 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-681954</guid>
		<description>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</description>
		<content:encoded><![CDATA[<p>[...] Here’s an example of proof gone wrong from the copywriter Robert Bly: [...]</p>
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		<title>By: SEO hosting &#124; Dave</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-678779</link>
		<dc:creator>SEO hosting &#124; Dave</dc:creator>
		<pubDate>Thu, 14 Jan 2010 11:24:53 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-678779</guid>
		<description>Bob, this is a great post. You have done a great job throwing light on things that never occur to the newbies.
The prospective consumer has definitely gotten way more smarter than before. They do run some background checks on the company before signing up with them or buying products from them. 
It sounds just so stupid when those coming up web hosting companies talk as if they&#039;ve been around for a few hundred years and are serving clients not only from the earth, but the moon too.</description>
		<content:encoded><![CDATA[<p>Bob, this is a great post. You have done a great job throwing light on things that never occur to the newbies.<br />
The prospective consumer has definitely gotten way more smarter than before. They do run some background checks on the company before signing up with them or buying products from them.<br />
It sounds just so stupid when those coming up web hosting companies talk as if they&#8217;ve been around for a few hundred years and are serving clients not only from the earth, but the moon too.</p>
]]></content:encoded>
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	<item>
		<title>By: How to Convince the Skeptical Customer</title>
		<link>http://bly.com/blog/general/prove-your-claims/#comment-676474</link>
		<dc:creator>How to Convince the Skeptical Customer</dc:creator>
		<pubDate>Sat, 30 May 2009 13:08:29 +0000</pubDate>
		<guid isPermaLink="false">http://bly.com/blog/general/prove-your-claims/#comment-676474</guid>
		<description>[...] a recent post, copywriter Bob Bly said “people are more skeptical than ever today, and their B.S. detectors [...]</description>
		<content:encoded><![CDATA[<p>[...] a recent post, copywriter Bob Bly said “people are more skeptical than ever today, and their B.S. detectors [...]</p>
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