A TV commercial for Quiznos says that if you do not like the sandwich they serve you, they will give you another sandwich free.
Picture walking into a sub shop. You order a sandwich. You really don’t like it. In fact, you gag on it.
Do you really want them to give you a second sandwich made at that same sub shop?
Or at that point, have you lost your appetite — and would you rather have a refund?
Yes, I know that the idea is if you don’t like their roast beef, maybe you will like their tuna.
But somehow, the idea of ordering more food from a restaurant whose food you don’t like seems unappealing.
Which offer do you think Quiznos should make?
A. No guarantee. If I don’t like my meal, tough. After all, Subway doesn’t guarantee their subs.
B. If I am not satisfied, I get a second sandwich free, just like the commercial says.
C. Forget the sandwich; I want my money back!
D. They should give me something else of equivalent value — chips, cookies, coffee, soda, soup, chili.