Bob Bly Direct Response Copywriter Official Banner

Read This Only If You Think E-Mail is “Greener” Than Direct Mail

April 6th, 2012 by Bob Bly

Here are some facts about the eco-friendliness of paper direct marketing (direct mail) vs. electronic direct marketing (e-mail) from my fellow copywriter Marjorie Bicknell: 

* Only 1.8% of household waste is from advertising direct mail messages and catalogues.
* Direct-mail accounts for just 2.4 percent of landfill waste
* 54.7 percent of all paper in the U.S. is currently recycled.
* A single e-mail contributes 9 grams of CO2.
* 95 trillion spam emails were sent in 2010.
* Spam alone requires an energy use equivalent to the electricity used in 2.4 million U.S. homes. 
* In 2005, the amount of electricity consumed by data centers globally was equivalent to the production of 14 coal-fired 1,000-megawatt power plants.
* A single web server can produce more tons of CO2 in a year than a car.
* The net effect of running all of the servers in the United States is equal to that of five nuclear power plants

Share

This entry was posted on Friday, April 6th, 2012 at 12:08 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

52 responses about “Read This Only If You Think E-Mail is “Greener” Than Direct Mail”

  1. Aaron Poehler said:

    Hmm, those pesky little weasel words “just” and “only” betray the blatant slant here, I’m afraid. Considering the many sources of garbage I think the fact that direct mail comprises 2.4% of landfill trash a startlingly high number and morally indefensible. And those last three facts have nothing to do with the issue at all unless you conflate “spam” with “the entire backbone of the internet and everything for which it’s used.”

    Not sourcing any of these supposed ‘facts’ is also pretty shady–let’s see some citation.

  2. Don Marti said:

    Where’s the energy consumption and carbon output of USPS in this comparison? All those trucks must be burning something.

    (catalogchoice.org helped some.)

  3. Toivo Lainevool said:

    You’re not seriously trying to conclude that sending direct email is more environmentally sound than sending an email are you? I assume that you just posted this as link bait.

  4. Bob Bly said:

    Toivo: I agree that trying to claim that e-mail is less eco-friendly than direct mail is ridiculous. I did think the list was interesting in that it reminds us that IT is not without its carbon footprint.

  5. cooking supplies said:

    cooking supplies…

    […]Read This Only If You Think E-Mail is “Greener” Than Direct Mail – bly.com blog – bly.com direct marketing blog[…]…

  6. Bryan Rinauro said:

    you use a fantastic blog here! do you wish to have the invite posts in my small blog?

  7. Thanos said:

    Must be thanks for the given this post here you have to look the all process for set up easily windows clipboard history there are the many feature for access the manage data thanks.

  8. Kelly Miles said:

    Thanks for sharing this its really help…….Great post …..keep it up

  9. Smart Grid said:

    very good post.. thanks
    A smart grid has capable of controlling electrical power from multiple and widely distributed generation sources, like from wind turbines, solar power plant and many more.Read More

  10. Piccadilly Survey said:

    Amazing Post, Thank you for sharing this post really this is awesome and very useful. Visit on McDVoice Survey

  11. carry said:

    great post indeed. If you use KCPL electricity then you can check out KCPL and click on kcpl login my account

  12. Jim Rhodes said:

    But e-mail is just faster, right? I think that’s the most important point. Let’s discuss it https://resume-chief.com/blog/nursing-resume here.

  13. marks4sure said:

    You can now easily plan to enhance your future career and life prospects. Get the most rewarding IT certifications with the help of our very effective braindumps.

  14. Madhu said:

    This is a tribute to you from my side buddy!
    Very nice work, keep it up.

  15. kaliya said:

    If you want a website that contains all the types of photos that you can share on your social platforms for free, this is the solution.
    check it now!

  16. twin said:

    McAfee antivirus provides McAfee free trial facilities to the users if you are not using any antivirus you can install McAfee security if you have any problem then you can visit our website our technical assistance is available on 24*7.

  17. victor jeson said:

    This is my first time I visit here. I found such a large number of engaging stuff your blog, This is my first time I visit here. I found such a large number of engaging stuff your blog, All details in your post is very benficial for us. Appreciate your work.

  18. ??? ??? said:

    ??? ?? ?????? ?? ?? ??? ?????? ? ???? ????? ??? ??? ????? ????? ???? ??? ?? ?? ???? ?? ?? ?? ???? ????????? ????? ????. ??? ????? ??? ?? ?? ??? ????? ?????? ??? ? ???????? ???? ????? ??????? ??? ?? ????? ??????? ?? ???? ?? ?? ??? ? ??? ?????? ?? ????? ???? ???????????? ?? ????.

  19. chhassan said:

    best indoor plants selling online nursery in Pakistan Indoor plants in pakistan

  20. dracysulatan06 said:

    Torrid also needs your help to make sure they’re exceeding their own goals. That’s why Torrid’s receipts regularly include a survey code to take a Torrid Feedback Survey.

  21. Werneree Granadosotte said:

    This is a great facts about the eco-friendliness of paper direct marketing. Email spam is so annoying because they are bombarding your inbox or spam folder with non-sense or repetitive messages that you will surely ignore. There are also times where spamming an email were use to hacking, especially those phising emails that are appearing as a legitimate banking email but it is not. check out this game called free fire pc if you want to experience playing a battle royale game with lots of amazing features.

  22. Felix Ten said:

    This is an informative section where various interesting tips and discoveries are shared. trusted cbd oil In this post, they have discussed direct mail vs. electronic direct marketing. The writing is unique and with the best marketing actions. I think this is very relevant for readers.

  23. Khaadi lawn said:

    This is my first visit to your web journal! We are a group of volunteers and new activities in the same specialty. Website gave us helpful data to work.

  24. One Dasty said:

    Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training early to ease the transition to their new home and famildifferent environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
    https://pugslandbreeder.company.com

  25. McOrlando said:

    All of Pitbull,certificate,guarantee,AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will include an additional fee.
    https://pitbullbreeder.company.com

  26. robert said:

    https://savannahbengal.company.com/

  27. Rissa said:

    Maine coon kittens for sale

    We raise exceptional Maine coon kittens for sale in a loving and caring environment. Dedicated to following a responsible breeding program, our focus is on keeping our animals healthy and happy for when they find their new homes. We are well known for having the best and healthiest Maine coon kittens for sale nationwide. Browse wide variety of kittens on our Website.

    https://carol-s-farm.company.com

  28. ABHI PATEL said:

    Nice content writing…thanks for sharing….

    Visit : https://www.technovichar.com/

  29. ??? ??? ????? ????? said:

     ??? ??? ????? ?????

  30. Ndure Shoes said:

    From Ndure buy online the latest fashion sports tracksuits for men online in Pakistan. Fast Shipping.

    Shop best quality Mens slippers online in Pakistan and chappal from Ndure Shop from a wide range of colours and styles, available exclusively at Ndure Ndure Chappals are made from best quality materials, with soft shoe sole Style a handsome look in best quality Men s chappal At Ndure, we have fashion for every one of You.
    Shop best quality casual shoes for men online in Pakistan and Sneakers from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Men’s Casual Shoes and Sneakers are made from best quality materials, with soft sole. Style a handsome look in Ndure Shoes.

  31. Borjan Shoes said:

    Borjan offers its customers the best men training shoes online. We have the highest quality training shoes in Pakistan for the most affordable prices. Get Borjan’s amazing collection of men’s training shoes online. Get your favorite shoes for men from Borjan to enjoy style and comfort at the same time.

    Borjan offers its customers the best running shoes for men online in Pakistan. We have the highest quality running shoes for men in Pakistan for the most affordable prices. Get Borjan’s amazing collection of men’s running shoes online. Get your favorite shoes for men from Borjan to enjoy style and comfort at the same time.

  32. Chinyere said:

    Summers are on so why hustle for lawn dupatta design simply visit the Chinyere for stole scarf and variety of stole design.

  33. Chinyere said:

    Summers are on so why hustle for lawn dupatta design simply visit the Chinyere for stole scarf and variety of stole design. Not wait for good budget Chinyere is very cost-effective so visit now and shop.

  34. Metro Shoes said:

    Metro Shoes is offering flat chappal for girl online in Pakistan. Buy Latest chappal online at cost-effective price.

  35. Ndure Shoes said:

    Shop best quality Mens Leather and Suede boots from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure leather boots are made from the best quality materials, with soft sole. Style a handsome look in Ndure Shoes. At Ndure, we have fashion for every one of You.
    Shop best quality sneaker shoes online in Pakistan and Sneakers from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Men’s Casual Shoes and Sneakers are made from best quality materials, with soft sole. Style a handsome look in Ndure Shoes. At Ndure, we have fashion for every one of You.
    Shop best quality men athleisure shoes, Sports Shoes online from Ndure Shop from a wide range of colours and styles, available exclusively at Ndure. Our Running Shoes, Training Shoes, Hiking Shoes and Joggers Shoes are made from the best quality materials, with soft sole At Ndure, we have fashion for every one of You.

  36. ShopECS said:

    ECS brings the best shoulder bags for women and girls. So, grab amazing Shoulder Bags for girls online from the ECS store today. The perfect Shoulder Bags are available in the best colors and designs, only from ECS. So, hop on the ECS store today and get the best Shoulder Bags in Pakistan with ease.

  37. Borjan Shoes said:

    Borjan offers its customers the best bags for men in Pakistan. We have the highest quality men’s bags and leather laptop bags in pakistan for great prices. Buy from Borjan’s amazing collection of men’s bags online. Get your favorite men’s bags from Borjan to keep yourself in style and comfort at the same time.

  38. Metro Shoes said:

    Metro shoes offers their customers the highest quality ladies court shoes. Get only the best available women’s court shoes in Pakistan, today. So, buy the best ladies’ court shoes online from Metro shoes. We bring you only the highest quality court shoes for girls and women.

  39. Servis Shoes said:

    Welcome to Servis Online Official Store! Join us and get the best selection of shoes for men and other products. Buy online shoes for men, Sandals, Chappals, Casual Wear, Formal Wear, Sports Shoes, and Peshawari Sandals at reasonable Prices from Servis Pk. We can deliver in all Metro cities across Pakistan, like Lahore, Karachi, and Islamabad.

  40. Mike Rooney said:

    This is really a great website, i suggest you to post articles to attract visitors attention. Your website is really a great source of information.Yellowstone Rip’s Jacket

  41. TOTOBLOGS said:

    Thank you for your efforts to create this website. I want to check the same high-end content from you later. In fact, your creative writing skills inspired me to get my personal blog now. TOTOBLOGS

  42. MONEYSANGSANG said:

    Hello, could you share what blog platform you are? Use? I’m about to start my blog, but I’m having a hard time making a decision between logEngine/Wordpress/B2evolution and Drupal. I’m asking because your design and style seem different from most blogs and I’m looking for something completely unique. I’m sorry to be off the subject of P.S., but I had to ask! MONEYSANGSANG

  43. Maples Closet said:

    Maples Closet offers an enchanting collection of Kaftan dress for women, where style meets modesty, allowing you to express your individuality with confidence and grace

  44. BSNS Consulting said:

    Simplify your tax obligations with BSNS Consulting’s comprehensive Taxation Services. Our experienced tax professionals are well-versed in the intricacies of tax regulations, ensuring compliance while maximising your tax efficiency. Trust us to handle your tax planning, filing, and other tax-related matters, so you can focus on what matters most – growing your business.

  45. wilson addison said:

    The Microsoft AZ-104 Exam, also known as Microsoft Azure Administrator, is a pivotal certification for cloud professionals. This comprehensive exam assesses your skills in managing Azure resources, implementing security, and optimizing cloud services. Achieving this certification showcases your ability to design and operate Azure infrastructures effectively, making you a valuable asset in today’s cloud-centric IT landscape.

  46. Shane Aaron said:

    MyAnimeForLife is your go-to source for all anime and manga news and updates. We share the latest news and spoilers every day. Come and be a part of this community.
    karakuri circus

  47. BSNS Consulting said:

    At BSNS Consulting, we offer you unparalleled Business Advisory Services near me. Our team of expert consultants is dedicated to providing personalised solutions that drive growth and success for your business. Whether you’re a startup or an established company, our strategic insights and industry knowledge will empower you to make informed decisions and achieve your goals.

  48. BSNS Consulting said:

    Based in Pakistan, BSNS Consulting is a leading Digital Marketing Agency Islamabad. Our talented team of marketers, designers, and strategists collaborates to create impactful digital campaigns that resonate with your target audience. With a focus on innovation and results, we empower your brand to thrive in the digital landscape.

  49. Tiptop-Einrichtung said:

    friseurstühle are the chairs available for clients in a hair salon. They are designed to be comfortable and allow the hairdresser easy access to the client’s hair.

  50. iHost VPS said:

    IhostVPS is a premier VPS hosting provider in the USA. Our cutting-edge infrastructure ensures lightning-fast performance and unparalleled reliability. With our user-friendly control panel and expert support, we empower businesses and individuals to harness the power of USA VPS hosting for their online ventures.

  51. Vallee Real Estate..... said:

    Explore the historic charm and contemporary opportunities of real estate in New Westminster. From heritage homes along tree-lined streets to modern developments by the waterfront, this city offers a wide range of housing options. Find your ideal property and become a part of New Westminster’s vibrant community.

  52. DrPKgupta said:

    According to the expert Sexologist in delhi Dr. P.K Gupta it is significant to take the cues and treat the sexual problems in our head first before treating them physically.

Leave a Reply