Recently, I got “spanked” by one of my subscribers, JB, who objected to the subject line on an e-mail I sent to my list.
It read: “Reading this e-mail could save your life.”
It was literally true, since the e-mail was about preventing a stroke and the 6 early warning signs that you are having a stroke.
“This is a horrific headline,” wrote JB. “I don’t appreciate such nasty tactics. If your skill as a copywriter has degenerated to this level, it’s time to unplug the PC.”
Preventing stroke is a personal issue with me, since I had one years ago — and my mother is in the hospital right now after having a series of strokes.
Other subscribers who wrote me were thankful for the information.
“A friend of mine had a stroke when he was 39 which could have been prevented,” wrote MF. “We never know how long we’re going to be on this earth, but I’d like to think we’ll last a little longer if we take care of ourselves.”
I wrote “Reading this e-mail could save your life” because (a) it was true and (b) I wanted to make sure my subscribers read my warning and advice on avoiding stroke.
Is JB right? Should I unplug the PC?
Or was the subject line effective and appropriate?