October 17th, 2007 by Bob Bly
I got in the mail today a catalog from Harry’s Orchards, a company that sells premium fruit by mail.
The guarantee on the inside front cover says that the product comes with their “bonded guarantee of your complete satisfaction.”
“Bonded guarantee” sounds impressive but lacks specifics.
So I called, and it turns out that there is almost NO guarantee of satisfaction.
If you order the delicious looking fruit photographed in the catalog, but it turns out to be not so delicious, you’re stuck with it: Harry’s won’t give you your money back.
Would you still buy knowing that their “bonded guarantee” offers no protection against potential dissatisfaction with quality or taste.
(The customer service rep did tell me they’d refund my money if the fruit was rotten, but that wasn’t my concern.)
Or would you, like me, pass Harry’s Orchards by … and get your oranges and grapefruits at the grocery store?
This entry was posted on Wednesday, October 17th, 2007 at 11:20 am and is filed under Direct Marketing, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.