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In a way, information on the internet is like water. Water is all around us and we can get “free” water just by turning on the tap; yet the bottled water industry has made billions of dollars by marketing cleaner or more pure water than they can get from the tap. Don’t forget that people will pay a premium for convenience, whether it’s food, water, cleaning services or even online information.

Yes, advertisers will influence the direction of content, if even by how much they are willing to pay for certain channels. Unsuspecting users are willing to live with that because they don’t know any better.

Content producers (writers, artists, …) will never be paid well for what they do if they don’t learn how to turn “information” into tools to save readers time, convey expertise, or create value.

Much of the “Free” information on the Internet is so watered down it costs hours to find something useful … and as long as that is the case, my paid membership sites will thrive because I save my audience time while creating value.

Of course, time is more valuable than money. You can always make more money, you can never make more time. So the question may be, “What does free information really cost?”

Sincerely,

Justin Hitt
757-282-7779
Turning Relationships into Profits Guaranteed

There’s no simple “digital” yes/no answer. Part of the problem goes back to the halcyon years of the early Arpanet and Internet: Many of the people involved were idealists who saw the Internet as the ultimate “power to the people.” It was the pamphleteer’s dream come true.

Then the media and corporate America discovered the Net. What was originally a means of connecting scientists, became a new commercial medium.

That doesn’t change the fact that writers and others who create “content” have a right to be paid for their work. Otherwise, to paraphrase Samuel Johnson, only blockheads will continue writing. Or people shilling for the highest bidding advertisers!

Still, if you’ve been wired for long, you’ve gotten used to vast libraries of information available for free. And anyone who has ever tried to convert a controlled circulation magazine or newsletter to paid subscriptions… or anyone who has tried to “monetize” a blog… can tell you that once people get something for free, it’s hard to convince them to pay for it!

So what do you do? Hey, you wrote the book on direct marketing (or a bunch of them, anyway). The answer is TEST!

Do your own free articles on you website help sell your books and your services?

Is the Wall St. Journal online making money?

Whatever works for you!