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	<title>Comments on: Should Writers Lack Knowledge of Their Subject?</title>
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		<title>By: lynnettereed &#8211; Should Writers Lack Knowledge of Their Subject?</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-677658</link>
		<dc:creator>lynnettereed &#8211; Should Writers Lack Knowledge of Their Subject?</dc:creator>
		<pubDate>Wed, 09 Sep 2009 15:49:58 +0000</pubDate>
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		<description>[...] Should Writers Lack Knowledge of Their Subject? [...]</description>
		<content:encoded><![CDATA[<p>[...] Should Writers Lack Knowledge of Their Subject? [...]</p>
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		<title>By: Joy Olson</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-677075</link>
		<dc:creator>Joy Olson</dc:creator>
		<pubDate>Tue, 28 Jul 2009 15:59:47 +0000</pubDate>
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		<description>My take is that either extreme is not beneficial to your client. If you know nothing about your subject matter, what good are you to the reader? However, we all know &quot;experts&quot; who can bore others into oblivion with their obsessive, detailed knowledge of their preferred topic.

That&#039;s why the copywriter is so vital. I&#039;ve always viewed myself as the translator between my client and my audience of readers. Neither one understands the other, and that&#039;s where I come in. I hit the hot buttons that draw in the reader, while providing enough product facts to satisfy the client. It&#039;s a delicate dance, but it works!</description>
		<content:encoded><![CDATA[<p>My take is that either extreme is not beneficial to your client. If you know nothing about your subject matter, what good are you to the reader? However, we all know &#8220;experts&#8221; who can bore others into oblivion with their obsessive, detailed knowledge of their preferred topic.</p>
<p>That&#8217;s why the copywriter is so vital. I&#8217;ve always viewed myself as the translator between my client and my audience of readers. Neither one understands the other, and that&#8217;s where I come in. I hit the hot buttons that draw in the reader, while providing enough product facts to satisfy the client. It&#8217;s a delicate dance, but it works!</p>
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		<title>By: A RealEstate System That is Right for You &#124; A Womans Life</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676729</link>
		<dc:creator>A RealEstate System That is Right for You &#124; A Womans Life</dc:creator>
		<pubDate>Thu, 25 Jun 2009 17:23:24 +0000</pubDate>
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		<description>[...] Should Writers Lack Knowledge of Their Subject? &#8211; bly.com blog &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Should Writers Lack Knowledge of Their Subject? &#8211; bly.com blog &#8230; [...]</p>
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		<title>By: Ernie Schell</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676665</link>
		<dc:creator>Ernie Schell</dc:creator>
		<pubDate>Sat, 20 Jun 2009 17:39:12 +0000</pubDate>
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		<description>One more thought on the subject -

Have you ever read a wide-ranging piece that covers a number of related subjects, one of which (XYZ) you are very knowledgeable about, or know first-hand, and come away saying about the piece, &quot;That was a really impressive job. Although on XYZ s/he was off-the-mark/wrong-headed/clueless, all-it-all it was great!&quot; Of course, that should make you think twice about the rest of the piece, but how often does it? I think we just say &quot;Everyone can&#039;t know everything,&quot; and leave it at that.</description>
		<content:encoded><![CDATA[<p>One more thought on the subject -</p>
<p>Have you ever read a wide-ranging piece that covers a number of related subjects, one of which (XYZ) you are very knowledgeable about, or know first-hand, and come away saying about the piece, &#8220;That was a really impressive job. Although on XYZ s/he was off-the-mark/wrong-headed/clueless, all-it-all it was great!&#8221; Of course, that should make you think twice about the rest of the piece, but how often does it? I think we just say &#8220;Everyone can&#8217;t know everything,&#8221; and leave it at that.</p>
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		<title>By: Ernie Schell</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676664</link>
		<dc:creator>Ernie Schell</dc:creator>
		<pubDate>Sat, 20 Jun 2009 16:30:40 +0000</pubDate>
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		<description>Further thoughts on the subject --
I recently consulted several doctors about a medical issue. One was my GP, and three others were highly trained specialists I know and trust completely. All of them had legitimate interest in the issue, but I got extremely different answers from all of them, and each answer reflected their training, perspective, and background. Applying this to writing about anything, who truly is &quot;knowledgeable&quot; about a topic? Philosophically, this is not a one-dimensional black-gray-white scale, but a rubic&#039;s cube of colors. And to be frank, there are some writers I enjoy whom I want to read writing about anything, and some experts I can&#039;t bear to read. In the end, a good writer is a good writer (allowing for your own taste in the matter, of course!).</description>
		<content:encoded><![CDATA[<p>Further thoughts on the subject &#8211;<br />
I recently consulted several doctors about a medical issue. One was my GP, and three others were highly trained specialists I know and trust completely. All of them had legitimate interest in the issue, but I got extremely different answers from all of them, and each answer reflected their training, perspective, and background. Applying this to writing about anything, who truly is &#8220;knowledgeable&#8221; about a topic? Philosophically, this is not a one-dimensional black-gray-white scale, but a rubic&#8217;s cube of colors. And to be frank, there are some writers I enjoy whom I want to read writing about anything, and some experts I can&#8217;t bear to read. In the end, a good writer is a good writer (allowing for your own taste in the matter, of course!).</p>
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		<title>By: A Little Late June Weekend Link Love : Freelance Writing Jobs</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676663</link>
		<dc:creator>A Little Late June Weekend Link Love : Freelance Writing Jobs</dc:creator>
		<pubDate>Sat, 20 Jun 2009 12:41:27 +0000</pubDate>
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		<description>[...] Should Writers Lack Knowledge of their Subject? at Bob Bly [...]</description>
		<content:encoded><![CDATA[<p>[...] Should Writers Lack Knowledge of their Subject? at Bob Bly [...]</p>
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		<title>By: &#8216;Should Writers Lack Knowledge of Their Subject?&#8217; by Bob Bly</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676662</link>
		<dc:creator>&#8216;Should Writers Lack Knowledge of Their Subject?&#8217; by Bob Bly</dc:creator>
		<pubDate>Sat, 20 Jun 2009 11:41:56 +0000</pubDate>
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		<description>[...] Should Writers Lack Knowledge of Their Subject?... [...]</description>
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		<title>By: Je?eli czujemy, przepraszam osoby wykluczone domach? &#124; How Does Foreclosure Work</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676649</link>
		<dc:creator>Je?eli czujemy, przepraszam osoby wykluczone domach? &#124; How Does Foreclosure Work</dc:creator>
		<pubDate>Fri, 19 Jun 2009 13:08:50 +0000</pubDate>
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		<description>[...] Should Writers Lack Knowledge of Their Subject? - bly.com blog &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Should Writers Lack Knowledge of Their Subject? &#8211; bly.com blog &#8230; [...]</p>
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		<title>By: Nicole</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676635</link>
		<dc:creator>Nicole</dc:creator>
		<pubDate>Thu, 18 Jun 2009 15:54:46 +0000</pubDate>
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		<description>I&#039;ve been writing feature articles for a local magazine for 4 years, and in my experience the better articles have, indeed, been the ones I knew the least about going into it. I believe this is the case for several reasons: 

1. The less I know, the more curious I am, and the more questions I have. I&#039;m not embarrassed to ask the really basic questions, because I go into the interview with no pretense of expertise about the subject. 

2. I think I write more objectively when I&#039;m learning something new, rather than having an opinion or bias from the start. 

3. I&#039;m writing to inform an audience that knows little to nothing about the topic; I&#039;m a go-between the expert and the general public. I do the research and interpret the information for my readers. The less I know about the topic, the more I know what questions they are likely to want answered. When you have experience, it&#039;s easy to forget what someone may not know about a subject. 

That being said, I do consider myself an expert in interviewing and research. While I may be a novice to the topic, I do have the expertise to get the information and write an informative and interesting article about it.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been writing feature articles for a local magazine for 4 years, and in my experience the better articles have, indeed, been the ones I knew the least about going into it. I believe this is the case for several reasons: </p>
<p>1. The less I know, the more curious I am, and the more questions I have. I&#8217;m not embarrassed to ask the really basic questions, because I go into the interview with no pretense of expertise about the subject. </p>
<p>2. I think I write more objectively when I&#8217;m learning something new, rather than having an opinion or bias from the start. </p>
<p>3. I&#8217;m writing to inform an audience that knows little to nothing about the topic; I&#8217;m a go-between the expert and the general public. I do the research and interpret the information for my readers. The less I know about the topic, the more I know what questions they are likely to want answered. When you have experience, it&#8217;s easy to forget what someone may not know about a subject. </p>
<p>That being said, I do consider myself an expert in interviewing and research. While I may be a novice to the topic, I do have the expertise to get the information and write an informative and interesting article about it.</p>
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		<title>By: Scott Karambis</title>
		<link>http://bly.com/blog/general/should-writers-lack-knowledge-of-their-subject/#comment-676634</link>
		<dc:creator>Scott Karambis</dc:creator>
		<pubDate>Thu, 18 Jun 2009 15:49:03 +0000</pubDate>
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		<description>It&#039;s obviously a deliberatively provocative claim, so rather than simply say it&#039;s stupid, I&#039;d say it&#039;s reductive.   His point seems to be based on notion that we increasingly turn to peers foradvice on a wide range of subjects (from movies to surgery) rather than to so-called experts. But does that make amateur&#039;s better? It probably makes them more accessible, but also  generally more middle-brow and obvious. If you tend to like what everyone else like (blockbusters, best-sellers,etc) you&#039;re probably in luck with the amateur.  If you don&#039;t or want to try something different or god forbid, learn something new, you&#039;re probably going to be disappointed.</description>
		<content:encoded><![CDATA[<p>It&#8217;s obviously a deliberatively provocative claim, so rather than simply say it&#8217;s stupid, I&#8217;d say it&#8217;s reductive.   His point seems to be based on notion that we increasingly turn to peers foradvice on a wide range of subjects (from movies to surgery) rather than to so-called experts. But does that make amateur&#8217;s better? It probably makes them more accessible, but also  generally more middle-brow and obvious. If you tend to like what everyone else like (blockbusters, best-sellers,etc) you&#8217;re probably in luck with the amateur.  If you don&#8217;t or want to try something different or god forbid, learn something new, you&#8217;re probably going to be disappointed.</p>
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