June 27th, 2011 by Bob Bly
The overwhelming majority of e-books I see fall into one of two categories.
The first category is lousy quality in writing, editing, and page layout. They?are extremely amateurish?and therefore not worth reading.
The second category is e-books on the same? old topics that have been done 1,000 times before — topics like leadership, marketing, sales, starting a small business, how to get rich online. Not only are they on topics that are already overdone, but they repeat virtually the same information as other e-books on the topic.
If you are going to write a crappy e-book … or write an e-book that simply regurgitates other e-books on the same topic … I would urge you not to. The world doesn’t need more mediocre content.
On the other hand, if you think you can produce a quality e-book with original ideas, analysis, strategies, and content — fresh thinking the reader has not encountered before — then I say go for it.
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