Slogans I Don’t Like
October 1st, 2012 by Bob Bly
Slogans I don’t like:
1–Farmer’s insurance: “Bah-be-bum-bum-BUM-bum-bum.” Just stupid and not even catchy.
2–Dos Equis for its Most Interesting Man in the World campaign: “Stay thirsty, my friends.”
Yes, I know they want us to stay thirsty for Dos Equis beer.
But to literally stay thirsty, you would have to AVOID drinking their beer or any other.
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October 2nd, 2012 at 1:03 am
Farmer’s Insurance is definitely stupid slogan.
October 4th, 2012 at 9:37 am
Bob — Dumb slogans sometimes are effective. According to Wikipedia: “Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.” I find the Most Interesting Man in the World commercials to be very amusing. Isn’t that true with almost every beer commercial?
October 5th, 2012 at 3:57 pm
Here’s one I hate…
“Need Great Copy? Click Here Now”
October 9th, 2012 at 12:22 pm
Kelja: I too find the Most Interesting Man in the World to be entertaining, and you can’t argue with results. But I still dislike the slogan.
October 9th, 2012 at 12:22 pm
Thomas: It’s not a slogan.
January 27th, 2013 at 7:47 pm
Hi Bob,
I disagree with your Dos Equis slogan assessment. Beer is a diuretic. The more beer you drink, the more dehydrated you become–technically. However, if you drink enough alcohol, you may not realize you’re thirsty!