Slogans I Don’t Like

Slogans I don’t like:

1–Farmer’s insurance: “Bah-be-bum-bum-BUM-bum-bum.” Just stupid and not even catchy.

2–Dos Equis for its Most Interesting Man in the World campaign: “Stay thirsty, my friends.”

Yes, I know they want us to stay thirsty for Dos Equis beer.

But to literally stay thirsty, you would have to AVOID drinking their beer or any other.

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1,109 thoughts on “Slogans I Don’t Like

  • Bob — Dumb slogans sometimes are effective. According to Wikipedia: “Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.” I find the Most Interesting Man in the World commercials to be very amusing. Isn’t that true with almost every beer commercial?

  • Kelja: I too find the Most Interesting Man in the World to be entertaining, and you can’t argue with results. But I still dislike the slogan.

  • Hi Bob,

    I disagree with your Dos Equis slogan assessment. Beer is a diuretic. The more beer you drink, the more dehydrated you become–technically. However, if you drink enough alcohol, you may not realize you’re thirsty!

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