Slogans I Don’t Like

October 1st, 2012 by Bob Bly

Slogans I don’t like:

1–Farmer’s insurance: “Bah-be-bum-bum-BUM-bum-bum.” Just stupid and not even catchy.

2–Dos Equis for its Most Interesting Man in the World campaign: “Stay thirsty, my friends.”

Yes, I know they want us to stay thirsty for Dos Equis beer.

But to literally stay thirsty, you would have to AVOID drinking their beer or any other.


This entry was posted on Monday, October 1st, 2012 at 12:50 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

20 responses about “Slogans I Don’t Like”

  1. Kent said:

    Farmer’s Insurance is definitely stupid slogan.

  2. Kelja said:

    Bob — Dumb slogans sometimes are effective. According to Wikipedia: “Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.” I find the Most Interesting Man in the World commercials to be very amusing. Isn’t that true with almost every beer commercial?

  3. Thomas Hooking said:

    Here’s one I hate…
    “Need Great Copy? Click Here Now”

  4. Bob Bly said:

    Kelja: I too find the Most Interesting Man in the World to be entertaining, and you can’t argue with results. But I still dislike the slogan.

  5. Bob Bly said:

    Thomas: It’s not a slogan.

  6. Amanda said:

    Hi Bob,

    I disagree with your Dos Equis slogan assessment. Beer is a diuretic. The more beer you drink, the more dehydrated you become–technically. However, if you drink enough alcohol, you may not realize you’re thirsty!

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