This week’s post is not my commentary. It is a plea for help, a request for information, from you my blog reader.
My problem is I have to write a column on measuring return from social media — and, I am ashamed to admit, I don’t know squat about how to do it.
Are you an active social media user on Twitter, LinkedIn, Facebook, MySpace, or other, more targeted sites?
If so, do you track ROI? How?
If you do not measure social networking ROI, why do you spend time doing it?
I’m also curious how many hours a week you spend marketing yourself with social media.
I really want to know, and my readers do too, I believe.