Comments on: Social Media’s Limitations

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Wed, 21 Dec 2011 14:33:49 +0000

By: hoog in google

hoog in google — Wed, 07 Dec 2011 23:24:51 +0000

hoog in google…

[...]Social Media’s Limitations – bly.com blog – bly.com direct marketing blog[...]…

By: Stephanie Janard

Stephanie Janard — Mon, 16 Aug 2010 17:14:57 +0000

I think it can work, but like any other medium or strategy, you have to really understand it and then apply what you learn with unflagging consistency.

Case example: YouTube. I have put in keywords for many different subjects that have led me to “experts” on YouTube giving short video instructions. If I was impressed enough, I then went on to their websites to seek more information.

Of course, producing video isn’t typically cheap, but that’s just one example of how a social media outlet can drive traffic to your main online presence.

By: Is Social Media Workin' For Ya?

Is Social Media Workin' For Ya? — Tue, 03 Aug 2010 18:00:07 +0000

[...] media on a macro level. I weighed in on the debate myself recently with a comment on our friend Bob Bly’s blog article on the subject: If YOUR audience is gathering together in a certain place, be it at a trade show, an [...]

By: Ethan Sullivan

Ethan Sullivan — Sun, 01 Aug 2010 17:57:22 +0000

If you really want to make use of social media for your internet marketing campaign, first, you need to know the advantages and disadvantages of this strategy. Like what the author said, not all became success with the use of social media.

By: Pete Frost

Pete Frost — Sun, 25 Jul 2010 23:29:31 +0000

Social media has it’s own advantage when it comes to the success of internet marketing. However, as an internet marketer, you need to make sure that you are taking the right step. Many people think that setting up your own Fan page or similar thing can boost your sales. But, it isn’t as easy as that.

By: Peter George

Peter George — Thu, 22 Jul 2010 18:17:27 +0000

Like any other form of marketing, success depends on several factors. There is a high percentage of marketers who get poor ROI on direct mail, social networking, referral-based marketing, you name it. When results are poor, it often goes back to one or more particulars, including the wrong message, the wrong audience, the wrong vehicle, the wrong time, inconsistent frequency, etc. I have heard good and bad reports regarding social networking, yet all I know for certain is that it has worked well for me, most notably in the U.K.

By: Melzetta "Mele" Williams

Melzetta "Mele" Williams — Fri, 16 Jul 2010 17:23:58 +0000

I just meant a social media consultant at a business club meeting. She sat at a table with me and two other business people and listened to us whine about cold calling.

She sold all of us on social media marketing (and her) mainly because she told the story of how she built her own business. Now I’m not new to hearing social media success stories, but her story was different than the stuff I’ve heard before. She successfully integrated social media marketing with traditional marketing. Simple as that.

What I learned from that conversation is that many of us just don’t know how to market using this new medium. But you know what? Perhaps we need to hire the experts. After all, how many of us have had to explain the basics of marketing to our clients who had no clue about where to start, but were eager to learn. AND eager to pay someone to teach them.

She’s added training to her list of services because she wants folks to understand this new tool before they start creating Fan pages and the like.

Bob, is it Ok to give out my email address for those who might be interested in contacting this woman. I don’t want to break any blog etiquette rules. NOTE: I have NO interest in her business at all, not even as an affiliate program. I just met her on Wednesday!

By: Pete Savage

Pete Savage — Fri, 16 Jul 2010 14:21:57 +0000

Jodi Kaplan hit the nail on the head in comment #17…. to extend her idea… if YOUR audience is gathering together in a certain place, be it at a trade show, an online forum, or a social media site like Twitter… then, well… there they are.

Once you know where they’re hanging out, it’s up to you what you do with that information, but know this… whether or not you personally LIKE the places where your audiences are gathered (and your personal opinion on the norms, behaviours and social graces that take place there) actually doesn’t matter in the least to those gathered. The fact remains that they’ll still be there, doing their thing, whether or not you decide to show up. Whether it’s at a trade show or on Twitter… some people will just hang out, others will grow their network, others will make sales…. and all of this this will go on with or without you present.

By: Clay

Clay — Thu, 15 Jul 2010 19:36:18 +0000

In Jodi’s defense, I have recently picked up two new clients directly through participation in Linkedin.

However, direct mail is still my best lead generation tool.