During a recession, many businesses experience a decrease in revenues.
Amazingly, a number are implementing what has to be the stupidest recession-fighting business strategy ever devised: charging customers MORE to make up for the lost revenue.
An article in the Daily News (4/27/09, p. 4) reports that Bobo, a Manhattan restaurant, now charges patrons a dollar for a glass of water.
They justify this by saying that the water is filtered, and the charge is for the cost of the filtering.
The same article also reports that Morton’s, a steak house, has added a $2.50 charge if you want ice in your cocktail.
Another NYC eatery has added a $5 charge for bread and butter, justifying the move by noting they have a famous baker baking their bread.
If you have heard recession-fighting business strategies stupider than these, I’d like to know what they are.
And what would you tell these restaurants if you went to eat there and found these charges on your bill (some post the charges on menus but do not have waiters warn patrons about them)?