Every copywriter, graphic artist, Web designer, and service professional has had at least one “nightmare client.”
My friend Jim Alexander, founder of Alexander Marketing — a great B2B ad agency in Michigan — once told me: “I can handle a client who is ignorant. I can handle a client who is arrogant. But not a client who is both.”
If a client is ignorant but not arrogant, you can do great work for him, because he will let you, for the most part, run the show — and look to you for advice and guidance.
If a client is arrogant but not ignorant, he may be demanding, but you can learn from him — and take your work to the next level.
A nightmare client, to me, is one who is both ignorant … he doesn’t know anything about your service or skill … and arrogant: even though he doesn’t know anything, he proceeds to dictate to you how to do your work.
Have you ever had a “nightmare client”? What were they like? What did you do about it? Did you keep working for them? Or did you “fire” that client?