March 28th, 2007 by Bob Bly
Tempur-Pedic, a direct marketer of mattresses and beds, does great direct mail.
But the offer in a Tempur-Pedic letter I got today has me a bit confused:
“Pay nothing for an entire year — absolutely NO PAYMENTS, and NO INTEREST if you pay for your items in full within 12 months of the date of purchase.”
When I edit out the middle part, it reads:
“Pay nothing for an entire year if you pay in full within 12 months.”
Am I missing something, or is “pay nothing for an entire year” the total opposite of “pay in full within 12 months”?
I can’t imagine that other recipients of this mailing aren’t also confused.
Am I dense? Do you get what the offer is?
Or does Tempur-Pedic’s copywriter need an editor?
This entry was posted on Wednesday, March 28th, 2007 at 9:55 am and is filed under Direct Marketing, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.