March 17th, 2005 by Bob Bly
You are opening a new bar. For your bartenders, you can hire either:
A. Hot, beautiful young women.
B. Hot, hunky young men.
C. Frumpy, middle-age men.
D. Frumpy, middle-age women.
Which would you choose? And why?
Note: After you?ve had a chance to respond, I will reveal the correct answer, the logic behind it, and the business lesson it teaches us.
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