Test Your Business I.Q.
March 17th, 2005 by Bob Bly
You are opening a new bar. For your bartenders, you can hire either:
A. Hot, beautiful young women.
B. Hot, hunky young men.
C. Frumpy, middle-age men.
D. Frumpy, middle-age women.
Which would you choose? And why?
Note: After you’ve had a chance to respond, I will reveal the correct answer, the logic behind it, and the business lesson it teaches us.
This entry was posted on Thursday, March 17th, 2005 at 5:10 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
March 17th, 2005 at 6:34 pm
The fact that disciminating against any applicant based on either age or sex, except in cases where it is critical to the performance of the job, aside…
I’m torn between A and D.
March 17th, 2005 at 6:42 pm
I’m in Japan, where it’s perfectly legal to discriminate when hiring. Hire C for the bartenders and A for the waitresses.
March 17th, 2005 at 6:50 pm
Trick question, perhaps? Because you didn’t give us enough info to make an intellegent choice. Where’s the neighborhood? Who are the clientele? In my neck of the woods, Boston, there’s a heck of a big difference between running an Irish pub in Southie and a chic watering hole in the South End.
March 17th, 2005 at 8:27 pm
Don’t know why but I’ll go for the frumpy middle age men as the bartenders
For young kids, they’re your dad
For men, they are your pal
For women, they can be the nice safe guy you sometimes wish your guy was….
Bob… tell tell
March 17th, 2005 at 8:30 pm
Hot, hunky young men (obviously).
March 18th, 2005 at 12:03 am
I agree with Debbie…hot hunky young men! If that’s the right answer I want the address of that bar.
March 18th, 2005 at 8:19 am
As much as I enjoy “hot beautiful young women,” the real answer depends on who the bar’s patrons will be.
March 18th, 2005 at 11:54 am
I think the young and good-looking bartenders won’t be as dependable - they will be distracted by endless come-ons and pestered for free drinks. I’d go with the frumpy older men just to keep running a business, not a dating service. That is, if discrimination wasn’t an issue.
March 18th, 2005 at 12:30 pm
As others have mentioned, it depends on the sort of bar you want to open. Assuming you want a large clientele who spending big bucks and you don’t care what kind of bar you open, then I’d say you need hunky young men.
Let’s face it, guys — particularly young guys - buy most of the drinks. They don’t go to bars to pick up female bartenders. They go to pick up female patrons. Hunky bartenders ensure more female repeat customers who in turn draw more paying men.
March 18th, 2005 at 2:58 pm
Total guess: Hot men, to attract women, who attract male patrons?
March 18th, 2005 at 6:01 pm
I share the opinion of Jonathan Kranz and Brett Cooper. Assuming that you can find equally dependable, efficient and sociable people in each demographic, I’d want to know who my clients are and where the bar is located.
March 18th, 2005 at 9:25 pm
Crap! I hate questions like this
I say you hire hot, beautiful young women. Beautiful women behind the bar attract more women to the bar - it’s the place for attractive women. More men come to the bar because there are more women there. Men buy more drinks.
March 18th, 2005 at 10:14 pm
Old frumpy man, to attract more old frumpy men, who have a larger disposable income, and nothing to do but drink and bitch about the “good ole’ days” because they are retired.
March 19th, 2005 at 6:20 pm
Frumpy old men. Based only on generalizations, younger women usually feel comfortable around them (like daddy’s and grandpa’s), and younger men don’t consider them competition.
I’ve probably just put the bar OUT OF BUSINESS!
March 20th, 2005 at 2:19 pm
Young women
The male patrons buying the drinks are more likely to freely part with their money for little value in return. Look at the “gentlemen’s” clubs. Men throw their money away for nothing their. Put a good looking woman behind the bar or serving and guys won’t complain about the watered down drinks.
March 27th, 2005 at 2:59 pm
Emmm….I think this is a trick question, but I say frumpy middle-aged women since their role can be the the motherly, care-taker who can provide sound advice and insight and will not distract male customers or to be non-threatening to women customers, but can be fun-loving and exciting and sellable to all age levels and walks of life.
April 8th, 2005 at 9:14 am
Pick the hot hunky men as bartenders and the beutiful women as watresses. Appeals to both sexes.
May 25th, 2005 at 11:43 pm
Hire A to attrat more clientelle
May 26th, 2005 at 10:05 am
definetly A. walking advsertisement, misleading but an advertisement. The older folk might have a problem remembering all the orders
July 11th, 2005 at 7:22 pm
I agree with you the way you view the issue. I remember Jack London once said everything positive has a negative side; everything negative has positive side. It is also interesting to see different viewpoints & learn useful things in the discussion.
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Well, I would imagine what TYPE of bar is the question that is not answered. And the location would be pertinent.
If I am opening a sports bar, hot ladies. If I am opening a ‘town bar’, then frumpy men.
But, if forced to choose with the known information and the choices above, no question it would be C. Less threatening, and stereotyped as a good ear.
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