Comments on: The 3-Part Formula for a Winning USP http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/ bly.com direct marketing blog Tue, 22 May 2012 06:52:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Omar Delessio http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-682341 Omar Delessio Wed, 21 Mar 2012 02:45:16 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-682341 Stylish regarding grandma's cupboard, Disney first considerations for any young people, as well as lost suggestions for getting started to help you just about any motor vehicle including Transponder tips, we have now you insured. Efficient a detailed services locksmith who's that equipement along with products on hand to help make just about any key. As well as niche devices. Stylish regarding grandma’s cupboard, Disney first considerations for any young people, as well as lost suggestions for getting started to help you just about any motor vehicle including Transponder tips, we have now you insured. Efficient a detailed services locksmith who’s that equipement along with products on hand to help make just about any key. As well as niche devices.

]]> By: Apryl Rayno http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681938 Apryl Rayno Sun, 29 Jan 2012 20:16:32 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681938 I am really loving the theme/design of your site. Do you ever run into any internet browser compatibility issues? A handful of my blog visitors have complained about my blog not working correctly in Explorer but looks great in Firefox. Do you have any solutions to help fix this problem? I am really loving the theme/design of your site. Do you ever run into any internet browser compatibility issues? A handful of my blog visitors have complained about my blog not working correctly in Explorer but looks great in Firefox. Do you have any solutions to help fix this problem?

]]> By: Buy Hugo Boss http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681754 Buy Hugo Boss Wed, 30 Nov 2011 23:23:38 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681754 <strong>Buy Hugo Boss...</strong> [...]The 3-Part Formula for a Winning USP - bly.com blog - bly.com direct marketing blog[...]... Buy Hugo Boss…

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]]> By: Andre Hayward http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681094 Andre Hayward Tue, 17 May 2011 17:08:13 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681094 Hello Bob, Thanks for sharing this excerpt. You've totally helped to demistify the concept of creating a USP. I will follow this blog from now on. Peace & Much Success, Andre Hayward Hello Bob,

Thanks for sharing this excerpt. You’ve totally helped to demistify the concept of creating a USP.
I will follow this blog from now on.

Peace & Much Success,
Andre Hayward

]]> By: How Real Estate Investors Create a Strong USP http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681006 How Real Estate Investors Create a Strong USP Tue, 12 Apr 2011 16:50:57 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-681006 [...] of the best formulas for developing a USP is from master copywriter, Bob Bly. Bly says your USP must have three [...] [...] of the best formulas for developing a USP is from master copywriter, Bob Bly. Bly says your USP must have three [...]

]]> By: Dave Saunders http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680295 Dave Saunders Sat, 23 Oct 2010 20:50:26 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680295 Great summary of the real origins of USP. It's funny how many such concepts have been diluted as people present them in more modern works. Great summary of the real origins of USP. It’s funny how many such concepts have been diluted as people present them in more modern works.

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]]> By: Is your USP a Marketing Must—or a Mad Men Memento? | MarketCopywriter Blog http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680234 Is your USP a Marketing Must—or a Mad Men Memento? | MarketCopywriter Blog Mon, 04 Oct 2010 16:45:20 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680234 [...] the legendary adman provided some USP leeway, as noted in a recent post by Bob Bly. Reeves allowed you could create a USP by making a claim “not otherwise made in that particular [...] [...] the legendary adman provided some USP leeway, as noted in a recent post by Bob Bly. Reeves allowed you could create a USP by making a claim “not otherwise made in that particular [...]

]]> By: Codrut Turcanu http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680159 Codrut Turcanu Mon, 06 Sep 2010 18:50:00 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680159 any idea if Claude Hopkins knew about the concept before? any idea if Claude Hopkins knew about the concept before?

]]> By: Note Taking Nerd #2 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680103 Note Taking Nerd #2 Thu, 19 Aug 2010 18:55:28 +0000 http://bly.com/blog/general/the-3-part-formula-for-a-winning-usp/#comment-680103 A technology USP example I saw of late was used by Motorola in the midst of the Iphone 4 "Death Grip" drama. For those who aren't smart phone geeks like me, and don't keep up with all the news related to them, quickly, here's what happened... Apple released the Iphone 4 and the problem people were running into was that if their hand touched the left bottom corner of the outside of the phone, where a left-handed person would naturally cup it, the reception DIED and your calls would drop. Motorola ran a full page ad in one of the humongo newspapers that showed a big picture of their new smartphone, the Droid X, and in the blurb of ad copy, they gave the standard Madison Avenue feature run down of it but what stood out to me was that they included a line that said, "The Droid X; The smartphone you can hold it however you want." I thought it was genius. What would've taken the ad to brilliant status would've been them using that for their headline. A technology USP example I saw of late was used by Motorola in the midst of the Iphone 4 “Death Grip” drama.

For those who aren’t smart phone geeks like me, and don’t keep up with all the news related to them, quickly, here’s what happened…

Apple released the Iphone 4 and the problem people were running into was that if their hand touched the left bottom corner of the outside of the phone, where a left-handed person would naturally cup it, the reception DIED and your calls would drop.

Motorola ran a full page ad in one of the humongo newspapers that showed a big picture of their new smartphone, the Droid X, and in the blurb of ad copy, they gave the standard Madison Avenue feature run down of it but what stood out to me was that they included a line that said, “The Droid X; The smartphone you can hold it however you want.”

I thought it was genius. What would’ve taken the ad to brilliant status would’ve been them using that for their headline.

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