July 11th, 2009 by Bob Bly
…and we’ve issued a summons for wrong usage to www.myhealthmaster.com.
They sell a food producer which they claim is equivalent to professional models that sell for $1,200.
They proclaim that by buying Health Master, “you won’t pay even a fraction of that price!”
But yes, you WILL pay a fraction of that price — simply because ANY discounted price is a fraction of the higher price.
If they sell the processor for a mere $100, that’s still a fraction of the professional model price — and that fraction is 1/12th.
A nitpik? Yes. But whenever you misuse the language, you get a percentage of readers who are driven to distraction and won’t buy from you because of the error.
So it pays to write it right. As the TV commercials for vocabulary courses point out: “People judge you by the words you use.”
Does Health Master’s error rub you the wrong way too?
Or am I just making much ado about nothing?
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