February 12th, 2008 by Bob Bly
You are a freelance copywriter. A client comes to you with an interesting project — nice fee, your type of work (lsales letter, magalog, whatever your specialty).
Then the client sends you the product. You review it several times. But your conclusion is always the same: it’s a weak product that is highly unlikely to sell in the mail. In fact, you think it will almost surely fail.
The client is excited about it. But nothing he says convinces you that his enthusiasm is justified. You are certain it’s a dog.
So what do you do? Your choices are:
A. Tell the client it won’t work and politely turn down the job.
B. Keep your mouth shut, take the client’s money, write the copy for him, and hope you are wrong and it actually does well in the mail.
C. Tell the client you think it will fail, but say you’ll be happy to take a crack at writing it for your usual fee.
D. Other (please specify).
Which of the above would you choose — and why?
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