Many members of the new generation of online marketers — bloggers, SEO specialists, social networkers, viral video producers — loudly and frequently proclaim that old-fashioned advertising … derisively referred to as “disruption marketing” … is dead.
Writing in DM News (2/4/08, p. 10), copywriter Dean Rieck disagrees, noting: “The disruption moniker is a pejorative way of referring to selling, and the idea of actively and ethusiastically selling is thousands of years old.”
Among Dean’s observations and conclusions:
* People love and respond to advertising far more than they’ll ever admit.
* The disruption model may be tinkered with, but it will never die.
* Selling means pushing products, and if you aren’t selling, you are out of business.
Do you think Dean has called out all the new media hypsters as the trendy phonies they are?
Or is he a relic of a bygone era, reading to sink, like a dinosaur, into the tar pits of marketing history?