August 13th, 2007 by Bob Bly
According to a Forrester Research Report, only 11% of IT decision-makers surveyed said blogging delivers substantial business value.
That means nearly 9 out of 10 of those surveyed find little or no value in blogging.
Does this new finding finally put to rest the myth, perpetuated mainly by evangelists and consultants on the blogosphere, that blogging is the most important marketing tool since sliced bread?
Or are blogging gurus still going to try to sell corporate and marcom management on the silly notion that every business needs a blog?
This entry was posted on Monday, August 13th, 2007 at 1:52 pm and is filed under Blogging, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.