December 6th, 2007 by Bob Bly
My friend IB, a well-known marketing consultant, says that copywriting may be fading into the sunset.
“Copywriting is not as valued as it used to be,” she maintains. The reason: marketers today are gravitating toward other marketing tools.
Home-made videos create buzz on YouTube. Blogs are content, not sales copy. Print advertising is in decline. On the Web, researching and optimizing for keywords seems to be more important than “copy.”
Copywriters, do you agree? Are you finding that, in the age of Web 2.0, copywriting has diminished in importance?
Or does the old rule “copy is king” still hold?
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