Comments on: The Death of Copywriting http://bly.com/blog/general/the-death-of-copywriting/ bly.com direct marketing blog Wed, 08 Feb 2012 14:52:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ankara evden eve nakliyat http://bly.com/blog/general/the-death-of-copywriting/#comment-673717 ankara evden eve nakliyat Thu, 29 May 2008 11:48:22 +0000 http://www.bly.com/blog/?p=299#comment-673717 very nice post. very nice post.

]]> By: Huntsinger & Jeffer Direct Mail Agency http://bly.com/blog/general/the-death-of-copywriting/#comment-669967 Huntsinger & Jeffer Direct Mail Agency Wed, 16 Jan 2008 16:01:45 +0000 http://www.bly.com/blog/?p=299#comment-669967 [...] Bly posts a statement from a friend that ought to send shivers through the spines of copywriters everywhere: [...] [...] Bly posts a statement from a friend that ought to send shivers through the spines of copywriters everywhere: [...]

]]> By: Bill Hilton's blog: copywriting, marketing, language and the web http://bly.com/blog/general/the-death-of-copywriting/#comment-669240 Bill Hilton's blog: copywriting, marketing, language and the web Mon, 14 Jan 2008 19:25:18 +0000 http://www.bly.com/blog/?p=299#comment-669240 [...] at the start of December Bob Bly asked whether copywriting is slowly dying. If it is, I’d suggest it’s because arriviste hucksters, hacks, incompetents, snake oil [...] [...] at the start of December Bob Bly asked whether copywriting is slowly dying. If it is, I’d suggest it’s because arriviste hucksters, hacks, incompetents, snake oil [...]

]]> By: Doc Kane http://bly.com/blog/general/the-death-of-copywriting/#comment-650891 Doc Kane Mon, 24 Dec 2007 12:49:58 +0000 http://www.bly.com/blog/?p=299#comment-650891 Hi Bob. . .interesting question. I think there are two things to keep in mind when the norms we're used to anticipating begin to shift away from our comfort zone. First, it's not as bad as it seems. And second, if you shift your own horizon a bit, you're likely to see these newly perceived threats as opportunities instead. Like the others here, business is keeping my busy. And despite all the attention being paid to non-traditional forms of writing (particularly the free kind), I find that people come to us because they're looking for people who can write as well as hold their own with the marketing folks. One other thing worth noting. In 2007 all the bloggers in the world might love working for free and spreading these word-of-mouth campaigns for companies all for the "glory" of it, but I'll bet my money that won't last forever. When people working for free (or only for swag) start to catch on to how much money the folks behind the blog are really making, we'll all be back to square one again. Cheers, Doc Hi Bob. . .interesting question. I think there are two things to keep in mind when the norms we’re used to anticipating begin to shift away from our comfort zone. First, it’s not as bad as it seems. And second, if you shift your own horizon a bit, you’re likely to see these newly perceived threats as opportunities instead.

Like the others here, business is keeping my busy. And despite all the attention being paid to non-traditional forms of writing (particularly the free kind), I find that people come to us because they’re looking for people who can write as well as hold their own with the marketing folks.

One other thing worth noting. In 2007 all the bloggers in the world might love working for free and spreading these word-of-mouth campaigns for companies all for the “glory” of it, but I’ll bet my money that won’t last forever. When people working for free (or only for swag) start to catch on to how much money the folks behind the blog are really making, we’ll all be back to square one again.

Cheers,
Doc

]]> By: Mordechai (Morty) Schiller http://bly.com/blog/general/the-death-of-copywriting/#comment-641168 Mordechai (Morty) Schiller Wed, 19 Dec 2007 02:12:02 +0000 http://www.bly.com/blog/?p=299#comment-641168 Bob- As Mark Twain said, "The reports of my death are an exaggeration!" Styles and attention spans have changed. (You pointed out years ago that email messages need to be shorter than regular sales letters.) And more business have gone online. I do find that I'm getting more requests to write landing pages, online video scripts and online PR. But whatever you call it, it's still copy. And yes, it still has to be rooted in strategy. Or else, it's just typing! Morty Bob-
As Mark Twain said, “The reports of my death are an exaggeration!”
Styles and attention spans have changed. (You pointed out years ago that email messages need to be shorter than regular sales letters.) And more business have gone online.
I do find that I’m getting more requests to write landing pages, online video scripts and online PR. But whatever you call it, it’s still copy. And yes, it still has to be rooted in strategy. Or else, it’s just typing!
Morty

]]> By: Bob Bly http://bly.com/blog/general/the-death-of-copywriting/#comment-640997 Bob Bly Tue, 18 Dec 2007 21:16:46 +0000 http://www.bly.com/blog/?p=299#comment-640997 Abdul: we moved our site hosting to a new server and so far have lost those two posts, but hope to get them back. Abdul: we moved our site hosting to a new server and so far have lost those two posts, but hope to get them back.

]]> By: Abdul Rahman http://bly.com/blog/general/the-death-of-copywriting/#comment-640762 Abdul Rahman Tue, 18 Dec 2007 12:57:00 +0000 http://www.bly.com/blog/?p=299#comment-640762 Bob, do you delete 2 of your newer blog posts? What Does Cheap Copy Cost and the The Bad Copy one. Curious. Bob, do you delete 2 of your newer blog posts? What Does Cheap Copy Cost and the The Bad Copy one.

Curious.

]]> By: The Copywriter's Crucible http://bly.com/blog/general/the-death-of-copywriting/#comment-640676 The Copywriter's Crucible Wed, 12 Dec 2007 12:03:01 +0000 http://www.bly.com/blog/?p=299#comment-640676 <strong>Copywriting and Blogging Dead? Bar Humbug.</strong> The run up to Christmas is a time to reflect on the past year. It’s a time to think about which areas of your business are working, and which need an overhaul in the New Year. Some people are taking this reflection seriously, with copywriting leg... Copywriting and Blogging Dead? Bar Humbug.

The run up to Christmas is a time to reflect on the past year. It’s a time to think about which areas of your business are working, and which need an overhaul in the New Year. Some people are taking this reflection seriously, with copywriting leg…

]]> By: Chris Marlow http://bly.com/blog/general/the-death-of-copywriting/#comment-640332 Chris Marlow Wed, 12 Dec 2007 06:57:33 +0000 http://www.bly.com/blog/?p=299#comment-640332 And one more question. Who actually is IB? If they're willing to pose a buzz-worthy idea that posits the "death of copywriting," why are they not willing to give their name? And one more question. Who actually is IB? If they’re willing to pose a buzz-worthy idea that posits the “death of copywriting,” why are they not willing to give their name?

]]> By: Chris Marlow http://bly.com/blog/general/the-death-of-copywriting/#comment-640327 Chris Marlow Wed, 12 Dec 2007 06:53:08 +0000 http://www.bly.com/blog/?p=299#comment-640327 Bob, In answer to your reply to Dianna: No, all copywriters don't supply strategy. Based on my work with entry-level copywriters, they don't usually have the skills OR the confidence to position themselves as strategists. Case in point: It took me many years of agency work to "get" the strategy part. And even you say in your marketing that all this new media stuff is a pain. So I say, learn copy but also work toward strategy every day. It will make you more valuable! Bob,

In answer to your reply to Dianna:

No, all copywriters don’t supply strategy.

Based on my work with entry-level copywriters, they don’t usually have the skills OR the confidence to position themselves as strategists.

Case in point: It took me many years of agency work to “get” the strategy part. And even you say in your marketing that all this new media stuff is a pain. So I say, learn copy but also work toward strategy every day. It will make you more valuable!

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