December 21st, 2007 by Bob Bly
A radio commercial for a financial services firm talked about how their investment advisors could help ensure financial security for “older senior citizen folks.”
Are there younger senior citizens? Are there citizens who are not folks? Why not just say “senior citizens”?
This may seem a small point. But everyone today talks about how no one reads long copy or has time to read. Redundancies add needless words and waste the reader’s time.
A few more: armed gunman … living survivors … RAM memory … foreign imports … past history … stupid idiot … new innovation … consensus of opinion … add together.
Any others you can think of?
And does avoiding redundancies matter in writing? What’s your personal opinion? Oops, I mean, what’s your opinion?
This entry was posted on Friday, December 21st, 2007 at 8:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.