April 3rd, 2012 by Bob Bly
What’s the easiest marketing task in the world?
It’s putting up a web site that looks pretty and reads well — but doesn’t have to sell anything or generate any other kind of measurable response.
I know, because the most common call I get as a copywriter is this: “We put up a web site and everybody says how great it looks, but we aren’t getting any sales. Help!”
It may be that I am envious of general marketers that don’t have to produce results. If they put up a web site that’s aesthetically pleasing, and that the client praises, they are the hero.
As a direct response copywriter, if I don’t increase the conversion rate of my client’s web site or landing page, I am the goat.
Do you agree with me that creating direct marketing is more difficult and takes more skill than general marketing?
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