Comments on: The End of Pretension in Advertising? http://bly.com/blog/general/the-end-of-pretension-in-advertising/ bly.com direct marketing blog Tue, 22 May 2012 06:52:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dianna Huff http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673841 Dianna Huff Thu, 12 Jun 2008 16:38:57 +0000 http://bly.com/blog/?p=341#comment-673841 Bob, Of course not. I also don't own a Mont Blanc writing instrument -- probably because I prefer a more pedistrian pen, hahahaha. Bob, Of course not. I also don’t own a Mont Blanc writing instrument — probably because I prefer a more pedistrian pen, hahahaha.

]]> By: Bob Bly http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673837 Bob Bly Thu, 12 Jun 2008 13:19:20 +0000 http://bly.com/blog/?p=341#comment-673837 Dianna, Frank: Is whether the term is used in search always a consideration? Mont Blanc has built a brand calling their products "writing instruments," and I doubt many people search that term. Dianna, Frank: Is whether the term is used in search always a consideration? Mont Blanc has built a brand calling their products “writing instruments,” and I doubt many people search that term.

]]> By: RonniC http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673834 RonniC Thu, 12 Jun 2008 11:10:09 +0000 http://bly.com/blog/?p=341#comment-673834 A rose by any other name surely? However, here in Johannesburg, South Africa, pretension is taken a step further. A leading 'used car' salesroom (we refer to these vehicles as 'secondhand' in conversation)is advertising 'Previously Loved Cars'! A rose by any other name surely? However, here in Johannesburg, South Africa, pretension is taken a step further. A leading ‘used car’ salesroom (we refer to these vehicles as ‘secondhand’ in conversation)is advertising ‘Previously Loved Cars’!

]]> By: Dianna Huff http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673829 Dianna Huff Wed, 11 Jun 2008 22:54:18 +0000 http://bly.com/blog/?p=341#comment-673829 Frank, Of course. When was the last time you used "pre-owned vehicle" in the course of conversation? Frank, Of course. When was the last time you used “pre-owned vehicle” in the course of conversation?

]]> By: Frank http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673818 Frank Wed, 11 Jun 2008 14:03:13 +0000 http://bly.com/blog/?p=341#comment-673818 According to Google Trends, "pre-owned vehicles" hardly registers at all when compared to search volume for "used cars". http://www.google.com/trends?q=used+cars%2C+pre-owned+vehicles According to Google Trends, “pre-owned vehicles” hardly registers at all when compared to search volume for “used cars”.

http://www.google.com/trends?q=used+cars%2C+pre-owned+vehicles

]]> By: ElizabethAdamsDirect http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673817 ElizabethAdamsDirect Wed, 11 Jun 2008 00:30:49 +0000 http://bly.com/blog/?p=341#comment-673817 Hello, Dianna ... Keywords! Of course! How very clever of you! I haven't checked, but it wouldn't surprise me if more people search on "used cars" than "pre-owned vehicles" !!! Regards, Elizabeth ... :) . Hello, Dianna …

Keywords! Of course!

How very clever of you!

I haven’t checked, but it
wouldn’t surprise me if more
people search on “used cars”
than “pre-owned vehicles” !!!

Regards, Elizabeth …

:)
.

]]> By: Dianna Huff http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673815 Dianna Huff Tue, 10 Jun 2008 21:53:23 +0000 http://bly.com/blog/?p=341#comment-673815 A search expert I know told me that few people use the phrase "pre-owned" when searching for used cars. Instead, they use the phrase "used cars" plus the brand name. I would guess that Honda is using the phrase most of us use on a daily basis. The whole, "Write the way your customers talk" thing. A search expert I know told me that few people use the phrase “pre-owned” when searching for used cars. Instead, they use the phrase “used cars” plus the brand name.

I would guess that Honda is using the phrase most of us use on a daily basis. The whole, “Write the way your customers talk” thing.

]]> By: ElizabethAdamsDirect http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673814 ElizabethAdamsDirect Tue, 10 Jun 2008 21:28:18 +0000 http://bly.com/blog/?p=341#comment-673814 Hello, Bob ... This reminds me of a shop sign I saw recently: "Vintage Reusables" They used to be a second-hand store! Whether such euphemisms increase sales or not, I couldn't say. But there's a nifty article about this very thing over at <a HREF="http://www.copyblogger.com/increase-blog-subscribers/" rel="nofollow">Copyblogger.com</a> It's called "How to Increase Your Blog Subscription Rate by 254%" and discusses the tests the author performed to see which worked better ... "Subscribe by Email" and "Subscribe by RSS" or "Get Jobs by Email" and "Get Jobs by RSS" The answer may surprise you! Regards, Elizabeth ... :) Hello, Bob …

This reminds me of a shop sign I saw recently:

“Vintage Reusables”

They used to be a second-hand store!

Whether such euphemisms increase sales or not, I couldn’t say. But there’s a nifty article about this very thing over at Copyblogger.com

It’s called “How to Increase Your Blog Subscription Rate by 254%” and discusses the tests the author performed to see which worked better …

“Subscribe by Email” and “Subscribe by RSS”

or

“Get Jobs by Email” and “Get Jobs by RSS”

The answer may surprise you!

Regards, Elizabeth …

:)

]]> By: Lou Wasser http://bly.com/blog/general/the-end-of-pretension-in-advertising/#comment-673813 Lou Wasser Tue, 10 Jun 2008 20:12:40 +0000 http://bly.com/blog/?p=341#comment-673813 In difficult economic times, a buyer's pretension gives way to available cash, and ex-purchasers of pre-owned vehicles are all of a sudden only too glad to scurry across town in their certified clunkers. In difficult economic times, a buyer’s pretension gives way to available cash, and ex-purchasers of pre-owned vehicles are all of a sudden only too glad to scurry across town in their certified clunkers.

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